PRLog - Oct. 2, 2010 - CHICAGO -- More than 80-million women across the U.S. have admitted to being addicted to heat styling tools. This combined with their obsession with damaging chemical services and a never-ending fetish with over-styling and manipulating their tresses is leaving 9 out of 10 women unhappy with their hair. Beauty Genesis International LLC (BGi.), recently conducted a consumer usage and behavior survey of 1,000 women between the ages of 23-45 years old, and found that over 65% felt that their hair was not healthy.
SimplyHEALTHY Hair for Salon Healthy Hair at Home
Based on this insight, Beauty Genesis International, a pioneering developer, marketer and distributor of holistic, healthy-lifestyle focused personal care and wellness products, recently introduced SimplyHEALTHY®
SimplyHEALTHY Hair is the first line of “healthy-lifestyle focused” hair care product from BGi. Chief Executive Officer, Johnathan Carthon says the company seeks to provide a simple way to salon results everyday.
Part 1: Cleanse- Hydrating & Growth Shampoo
Part 2: Condition- Hydrating & Strength Conditioner
Part 3: Strengthen & Protect- Leave-In Conditioner &Body Booster
Part 4: Shine & Style- Hydrating & Growth Shine Crème & Sparkling Shine Hair Polish
Simply HEALTHY®Hair features high concentrations of Grapeseed Oil, which unlike other natural oils, delivers multiple healing, protective and moisturizing benefits for maximum results on dry, damaged relaxed, color-treated or natural hair. “Grapeseed Oil is truly an amazing natural oil”, exclaimed Carthon. “Beyond providing excellent hydration, conditioning and silky shine to dry, damaged hair, it doesn’t compromise body, movement and hair agility. In addition, unlike Olive, Jojoba, Avocado or Carrot Oils, it delivers up to 50 times more anti-oxidants that help protect the hair against environment damage and air-borne pollutants. It also helps reduce the risk of heat styling damage by deflecting high temperatures up to 450º F compared to Olive Oil which burns at a much lower temperature, which can lead to heat damage.”
Healthy hair stylist urge consumers to focus on taking more care with their hair at home. “It is critical for women to be more conscious of maintaining styles longer at home in between salon visits,” stated Lyn Turner, a healthy hair stylist for over 20 years. “Women contribute to their worst problems of dry, brittle and damaged hair, by stressing their hair to achieve salon results everyday by flat ironing everyday and, not cleansing enough and using multiple and counter productive products. The SimplyHEALTHY®
The five SimplyHEALTHY Hair products are available in an all-in-one introductory “Salon Healthy Hair” Starter Pack which is retailed on their website for $29.99, plus only $1.00 for shipping everyday on every item.
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BGi. was started in December 2004 and is committed to conceptualizing, marketing and distributing innovative retail and professional beauty care products for today’s and tomorrow’s global consumer. For more information, contact Beauty Genesis™ Int’l. at 1.888.700.0108, email us at customerservice@
For more information about SimplyHEALTHY Hair, visit http://www.SimplyHEALTHYHair.com. Find us on Facebook, search SimplyHealthy Hair, follow us on Twitter at http://www.twitter.com/