Microsoft’s Bing is now providing the engine power for Yahoo! search users in Canada and the United States.
We shouldn’t underestimate the significance of what is going on. When this century is out, the Microsoft/Google business showdown is going to be analyzed and used as a business case study in how to gut a competitor.
Google commands a 65.8% share of the US search market, Yahoo! takes 17.1% and Microsoft’s Bing has a lowly 11% (according to Comscore’s July 2010 data).
Just over a year ago, Microsoft made a $47.5 billion bid for Yahoo! which was rejected by the shareholders but who now wish they had taken the deal – Yahoo!’s capitalization trades at far less than that of today and market share has continued to decline – the numbers have all been pointing down.
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