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Follow on Google News | Domain Name Search: How to Buy a Domain NameFinding a domain name for your business can be difficult. Domain name availability often affects a business owner to settle for less than his or her ideal domain. But if you're looking through a domain name registry and coming up short, there's hope.
By: Tim Morse, President Penguin SES As businesses continue to weather tough economic conditions, especially online, there's one thing that domain name and search engine optimization experts agree upon. Always pay for value when it comes to a domain name. Trying to buy a cheap domain makes about as much sense as failing to invest wisely in good business hosting for your company's Web site. So, why do organizations settle for going cheap? Often, it's because they either fail to understand that there's a lot more work involved, but, in the end, not only is it worth it, it can actually make or break your business. Settling for a quick domain name check, discovering that your "ideal" domain name is already registered even after a couple of searches, and then either making up a new name that you'll have to spend tons of money to brand--or trying to abbreviate the domain so that it still contains the information you want (and is still available)--is a frustrating, counterproductive exercise. Thankfully, when doing a domain name search, in hopes of registering your next domain names, or names (more on registering more than one domain name a bit later), if you find out that the "one that got away" is currently in the hands of someone else, fear not: All is not lost. You are now about to enter the domain name game. But don't worry. Because it is true that not all owners are wanting to sell, I'll let you in on a little secret, there seem to be a lot of domain name investors who are. So, how do you get that name, build out your Web site, plan and execute your search engine optimization and marketing strategies? Glad you asked. It's complicated. Visit Penguin Search Engine Services, Inc. (http://www.penguinsearchengineservices.blogspot.com/ # # # Penguin Search Engine Services, Inc. is focuses on the strategic acquisition of domain names for resale or development. End
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