VentureDNA’s GeoRoamer Yellowstone Park App Selected as Finalist in the Chicago Innovation Awards

Oct. 1, 2010 - PRLog -- VentureDNA is proud to announce the selection of their innovative app GeoRoamer for Yellowstone National Park in the 2010 Chicago Innovation Awards. GeoRoamer is the first iPhone mobile app designed to help park visitors create a personalized driving tour using 150 GPS pre-programmed waypoints keyed to audio excerpts from well-known park historians, while journaling and curating their experience by storing media at each point for sharing via Facebook when in range of Wi-Fi services. This is the first of many apps under development for National Parks and the third premium content app from VentureDNA in the iTunes App store.

Established in 2002, the Chicago Innovation Awards highlight the creative spirit of Chicago by focusing attention on the most significant new products and services introduced in the region. The ten winners each year are innovations that uniquely fill unmet needs, spark a competitive response in the marketplace, exceed market expectations, achieve financial success, and improve people’s lives and experiences. They emerge from the public, private, and nonprofit sectors. Most importantly, the Chicago Innovation Awards remind us that innovation is thriving in America’s heartland.

VentureDNA, founded by Stewart Dixon, a Chicago-based media and technology thought leader, is well known for assisting clients in achieving high-value branding strategies for digital media products across multiple platforms, including Internet, wireless, and emerging device applications. The team behind the development of GeoRoamer pulled together over a century of knowledge about the “Geyser Wonderland” with audio tour segments from well-known and respected park experts mapped to GPS coordinates in the app. With over 3.5 million visitors going to the park and a limited staff, GeoRoamer enhances the park visitor’s experience with the audio tour filled with geologic and historic information without the need of Wi-Fi or cellular service while in the park. GeoRoamer also provides local business information to the traveler via browser-based links. VentureDNA is also committed to supporting Yellowstone National Park and has designated a portion of the sales of the GeoRoamer app to be donated to three non-profit organizations: National Parks Conservation Association, The Nature Conservancy, and Greater Yellowstone Coalition.

VentureDNA’s GeoRoamer Yellowstone app was one of 325 nominations this year’s Chicago Innovation Awards Audience Choice competition. The public can place their vote for GeoRoamer at http://www.chicagoinnovationawards.com/nominations/view/209. The organization with the most votes by October 14th will be awarded this year’s People’s Choice Award winner at the Chicago Innovation Awards ceremony at the Goodman Theatre on November 1st.

“This validates all the hard work and thoughtful development that our team puts into creating a rich user experience,” said Stewart Dixon, CEO of VentureDNA. “Not only have we created a cost-effective way to experience Yellowstone but it’s one that educates adults and children alike while giving back to the non-profit organizations that support the park.”

GeoRoamer is available in the Apple iTunes App Store for $8.99 and includes free scheduled updates at http://www.georoameryellowstone.com. Proceeds from the app go to benefit three non-profit organizations (National Parks Conservation Association, The Nature Conservancy, and Greater Yellowstone Coalition). Once downloaded, the app will work using GPS coordinates within Yellowstone National Park and will automatically play the audio tour upon approaching each of the over 150 waypoints in the system. The mobile app features the “must see” pre-programmed tour stops as well as giving the user the ability to program their own tour and journal their experience along the way including uploading photos and sharing on Facebook. (iTunes Keyword: GeoRoamer). Fans can share their experience on their Facebook pages directly from the GeoRoamer iPhone App and share on the GeoRoamer Facebook Fan page http://www.facebook.com/YellowstoneGeoRoamer or follow Twitter at http://www.twitter.com/YellowstoneGR. More information and video demonstrations can be found at the GeoRoamer site at http://www.georoameryellowstone.com.

About VentureDNA
VentureDNA, LLC develops mobile products and provides consulting services to a variety of brands. Founded in 2004 by Stewart Dixon, a Chicago-based media consultant and technology professional, VentureDNA has a proven ability to secure new business and penetrate domestic and foreign markets by creating partnerships, and innovative branding approaches, for businesses around the globe. In the last two years the VentureDNA team comprised of 10 full-time professionals, has worked closely with clients developing mobile applications and products for the Apple iPhone, iPad, and Android platforms. For more information about VentureDNA, please visit http://www.venturedna.com.

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