Florida Startup Aims to Make Mobile Marketing Affordable for Every Size Business

Sept. 30, 2010 - PRLog -- RunText is a mobile marketing startup company based in Jacksonville, FL and is the creation of Brad Officer, a local sales and marketing entrepreneur.  RunText aims to provide affordable mobile marketing for businesses who want to grow market share and increase customer loyalty.  The technology has been fully embraced by top brands, but the cost has been unreachable by many smaller to mid sized companies until now.

The marketing premise is simple.  A customer uses his cell phone to Opt In to receive promotions from a business.  The business can then log into the RunText software via an internet connection, type a short message, and send to all opted in customers.  He can send the communication to 1 or 1 million opted in customers, and the message is delivered within minutes.  The big benefit to businesses:  Text messages are actually opened and read by 95% of all recipients, and it's not just for kids any longer as 3 out of every 4 adults in the United States are using text messaging to communicate on a regular basis and that number is growing every month.  RunText Founder and CEO, Brad Officer says, "This could be a game changer for many businesses if they can deliver attractive marketing and promotions directly to their customer's cell phones".  You can read more about text message marketing and RunText by visiting their site http://www.runtext.com .

Compared to other marketing methods, Mobile Marketing and Text Message Marketing offer affordable, permission based marketing.  Direct Mail is costly and has a 98% failure rate at best, Email marketing is affordable however most emails are never opened and get tossed into the SPAM folder.  Twitter and Facebook are the latest craze, however they are cocktail parties and you have to be present to see any promotions.  Brad said, "At the end of the day, consumers want deals and there is no better way to communicate those deals than directly to the cell phones of the customers who want to receive them. "  

Affordability and return on investment are keys for any marketing or advertising that a business wants to invest in.  Text marketing has traditionally been only for the most well backed companies as it would often take tens of thousands of dollars just to get started.  RunText is trying to change that and make it more affordable for most business owners or marketing departments to use this technology. Monthly service plans start at less than $100 a month and businesses can start using the service almost immediately with no major set up time involved or cost involved.    No contracts, no set up fee, and if doesn't work for your business, you can cancel at any time.  "We've tried to reduce all the barriers of entry, making it easy to get started and easy to try the service", said Brad.  

"We've got a long ways to go, but based on our initial market studies and first customer contacts, the marketplace is ready for Mobile Marketing", said Brad.

For more information and pricing visit:  http://www.runtext.com  or to read the latest on the company blog visit:  http://runtext.com/text-mobile-marketing-blog/

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RunText is a text message marketing service. Text messages are opened by 95% of recipients and 3 in 4 adults use text regularly. Send announcements, coupons, promotions, product news, etc., to your "opted in" customers. Easy, Simple, Highly Effective.