Asics Partners Look Good Naked

Leading running performance footwear and apparel brand ASICS has made a major stride into the world of corporate run clubs by partnering with LGN Wellbeing, the specialist running wellbeing company.
 
Sept. 30, 2010 - PRLog -- LGN Wellbeing is most known for its establishment of corporate running clubs, in partnership with top companies like BP, Coca Cola and M&C Saatchi, providing expert progressive running training for employees directly from the workplace. LGN (aka Look Good Naked) also arranges and manages running events such as the hotly contested annual inter advertising industry 5km in conjunction with industry charity patron NABS.  

Under the 3 year sponsorship agreement, ASICS will provide input and advice to runners with LGN through the ASICS Running Clinics PRO Team, as well as providing expert gait analysis, 3D Foot Mapping service and exclusive offers to LGN clients.

According to Eóin Treacy, ASICS UK & Ireland Marketing Manager, “At ASICS we pride ourselves on being a total running company and this LGN sponsorship provides us with a high-profile platform with which to actively engage with corporate runners of all levels.”

LGN Founder Ben Pochee stated “LGN is driven by a passion that running is a gift for life and can be for everyone, with ASICS we have a partner who shares our vision and via our corporate run clubs will help make it a running reality”

ENDS

For further information on ASICS, please contact Rae at Brandnation:
t: 0207 940 7176         e: rae@brandnation.co.uk

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Brandnation is an integrated marketing, PR and communications agency based in central London, specialising in multi-dimensional creative brand campaigns across fashion, sport, lifestyle and beauty sectors.
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