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Follow on Google News | "The evolving IPTV and VAS model for the telecoms operator" now available at Fast Market ResearchNew Fixed Networks market report from Ovum: "The evolving IPTV and VAS model for the telecoms operator"
This report reviews the evolving market for content services, examines the causes of strategic failure and success in the case studies of BT and Orange, and offers a framework for telecoms operators looking to develop their business-to- For more information or to purchase this report, go to: - http://www.fastmr.com/ Report Table of Contents: Executive summary In a nutshell Ovum view Telcos must play to their strengths Key messages for telcos Refining the content business model Emerging markets remain an opportunity The indirect value of premium content services Premium content - a necessity, but no longer a differentiator Content partnership model to dominate for telcos Key messages for technology vendors and systems integrators Product evolution - the move to multi-screen services Traffic management for the IP video explosion Extending the capability sets for OSS/BSS platforms The evolving market for premium content services Disruption and convergence in the content value chain Telcos entering the pay-TV market Competitive landscape and impact on telcos Considerations when launching new content services Pay-TV and mobile content market dynamics from the perspective of the telecoms operator Why do telcos choose to operate in content markets? Defining the telco business model The SMART player play Delivering on customer experience Sweating the asset Entering content markets as a defensive reaction Telcos' hands forced by non-traditional competitors Creating growth in saturated markets and fighting churn Case studies Orange France Orange's positioning in the content value chain Orange's content strategy Orange's content development timeline Orange's TV strategy Orange TV performance Orange Mobile content BT BT's position in the content value chain BT Vision as a content platform for new services BT Vision performance Enabling tools for new content services Multi-screen - multiple service options CDNs and their role in rebalancing the video traffic load on the network Technical considerations Appendix Methodology List of Tables Table 1: Types of controlling entity, their assets, and risks List of Figures Figure 1: SMART and LEAN player functions Figure 2: Orange's positioning in the content value chain Figure 3: Orange B2C multi-platform service portfolio Figure 4: Orange's content strategy - three value elements Figure 5: Orange content services strategic timeline Figure 6: Orange France's TV performance 2005-present Figure 7: Orange France's mobile content portfolio Figure 8: BT's positioning in the content value chain Figure 9: The growth of Freeview, 2003-06 Figure 10: BT's development of its Vision platform Figure 11: BT Vision performance, 2007-present About Ovum Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation. View more research from Ovum at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. # # # Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. End
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