After designing, proposing, and implementing the expansion, results showed a tremendous success on multiple fronts. SPPA's traditional show in Birmingham was revamped with a new location, look, and promotion that included social media, mail, email and postcards. The new shows held in Jackson, Mississippi, and Baton Rouge, Louisiana, were also promoted using these marketing formats. All three shows were sold out to vendors, well attended by members and non-members of SPPA, and all turned a better than budgeted profit. SPPA saw a three-fold increase in net income for the fiscal quarter. In addition, membership increased by over 10% compared with 2009. Members in Mississippi and Louisiana also provided positive feedback that they now feel an improved service and connection with the regional association.
Prime's Managing Partner, Jim Ranieri, announced, "We are thrilled that these events provided so much positive attention for our client. They are in a much better place and serving their members better than ever before, and we were able to expand our offering at the same time. It was a win-win situation through the efforts of our staff along with the support of the SPPA Board of Directors".
SPPA is a member-driven organization delivering quality education, trade shows, networking forums and friendship to promotional product professionals in the southeast, primarily those located in Alabama, Mississippi, Louisiana and the panhandle of Florida. SPPA was formed to advance the image of promotional products and their use in the Sunbelt marketplace;
Prime Management Services serves over a dozen regional, national and international clients from their Birmingham, Alabama headquarters. More information can be found at their web site http://www.primemanagement.net.
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Prime Management Services plans international conferences, trade shows, and events; and provides marketing, bookkeeping, publications, and membership management for non profit associations, societies and trade organizations.