The Rise of Twitter Luxury Social Media Personas

Sept. 29, 2010 - PRLog -- (World Wide Web) -- Mosnar Communications™ reveals that in the online world a social media celebrity can also be a Persona.  Today the luxury PR firm announced that Twitter luxury social media Personas are growing and attracting a huge following. Expressing the influence of Personas in social media will continue to expand as an essential luxury branding tool.

According to CR Cataunya Ransom, Lead Publicist and Social Media Strategist for MosnarCommunications.com luxury brands need Personas to help build credibility for their luxury goods and services online. Ransom views a Persona as more than just a marketing and promotional presence online but creations that help to engage luxury audiences about specific subject matter. She reveals that her company has been able to utilize Personas for clients to engage, build brand awareness, and increase revenue earnings.

“A Persona may even Tweet about a competitor of a luxury brand, the overall approach is to know when and what to announce on Twitter. The Persona assists the luxury brand as a social media endorsement that is well known for specific subject matter,” states CR Cataunya Ransom.

Ransom says that they do use humans to play the role of Personas and develop real relationships. She feels that this is the primary reason for their success in social media particularly on Twitter.  

Successful Personas on Twitter tweeting about luxury related subjects that MosnarCommunications.com manages:

@WineBrain -  Bio “A 100% Wine Brain, Talking Wine Please Join Me”  
Followers: 1700
http://twitter.com/winebrain

@UrbanLuxury - Bio “Talking about everything Urban Luxury! Living, Fashion, Travel and More”
Followers: 5700
http://twitter.com/urbanluxury

@LuxuryBrandBuzz - Bio “Covering luxury brands, keeping up with news, gossip, and everything going on. Feel free to follow to stay in the know”
Followers: 1900
http://twitter.com/LuxuryBrandBuzz

Continuing Ransom relates that @UrbanLuxury Persona dominates the top 5% on Google, Bing, Yahoo, and Ask search engines for key search words “Urban Luxury”. She also stresses that the key to developing a strategic Persona is being influential as well as having a strong following interested in related subject matter.  

MosnarCommunications.com has a special V.I.P offer available for a limited time for luxury brands they will setup and maintain a luxury social media Persona on Twitter starting at $1,450. Includes targeting and attracting affluent audiences, engagement on Twitter, and Persona promotional endorsements. The luxury brand will be the owner of the luxury social media Persona.  

To learn more please contact Mosnar Communications directly via their website at http://MosnarCommunications.com or call 1 (404) 416-6009.

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Mosnar Communications offers PR representation for luxury brands, jewelry designers, beauty spas, luxury vacations, and private jets. Designing luxury PR campaigns to attract desired target luxury audiences to build credibility and brand awareness.