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Follow on Google News | The Ultimate Guide to Purchasing the Perfect TimepieceTIME² is an expert watch retailer selling a hand-picked range of stylish men’s watches and elegant ladies watches online and through our stores. Offering designer watches from the world’s best brands
By: Time Squared After all, we all know how difficult it is to choose an outfit to wear, never mind having to select just one accessory that goes with nearly everything in your wardrobe! Don’t press that panic button just yet as we are on hand to give you the ultimate guide to purchasing the perfect timepiece. Tick, tock, tick tock... let’s get started. A professional stylist would first analyse the trends and consider the client’s needs. Are you looking for glamour, function or perhaps heirloom appeal? A watch not only says something about your inner self, but also needs to complement your lifestyle and look good in the process. The four largest trends this season are brights, white, rose gold and black; along with classic silver that always stands the test of time. It’s all about making a statement , whether blatantly or subconsciously. Think larger faces, thicker straps, attention grabbing chronographs and the move to a more masculine size watch. Trends Colours: With TOY leading the way and many more brands deciding to follow suit, this trend is popular with all age ranges. It’s become fashionably acceptable to wear a fluro watch (even if you are over 30!) and brands like LTD Watches, Timex and Marc by Marc Jacobs will give you that rainbow colour fix! Don’t be afraid to experiment. White: If all this fluro talk makes you reach for your designer shades, fear not! Opting for a white watch is slick and sophisticated and can have just as much impact. Keep the bezel white, the strap thick and maybe a sprinkling of diamonds if you want to splash out. The Chanel J12 and Michael Kors have amazing ceramic styles with a modern twist. Rose Gold and Black: The lust for this trend grows season after season and it’s easy to see why. The popular mix of black rubber and rose gold is a sure-fire winner, along with larger faces, chronographs and extra dial options. A completely different vibe than the other two trends, but with just as much va va voom. Don’t be afraid to pop over to the men’s counter to try one of their styles – make a b-line for Hugo Boss and Gc and you can’t go wrong. Silver: With the huge growth in the sales of fine and vintage watches we couldn’t leave out the most staple of all colours in the watch market. A re-occurring trend season after season, a silver watch epitomises the little black dress and is a staple in any woman’s wardrobe. Updated this season by either being a vintage classic like Baume et Mercier or a sturdy staple like Tag Heuer. Make sure you check out the men’s lines for the larger bezels and chunkier straps. These watches are investment pieces and will last you a life time. Steal their Style Just like any other trend we are always on the look out to see what’s popular in the celebrity world of watches and to see whats hot and whats not. The movers and shakers of the watch world more often than not have super glamorous celebrity faces behind their advertising campaigns. Take Cindy Crawford behind Omega and Audrey Hepburn behind Longines. Who wouldn’t want to aspire to wear the same watch as their idol? Watches in the celebrity world have become status symbols as well as style items, and while they can be classed as a fashion accessory they also carry with them a tag of wealth and importance. The style and brand you wear can say a lot about you. Take a leaf from Whitney Port (from the television reality show The City) seen at the MTV awards wearing a gold and silver vintage Rolex which virtually matches her dress. The result? Cool, stylish and chic. It’s not always about the amount you spend but how and what you wear it with. Choosing the perfect watch Now down to the practicalities –how to choose your wrist wear. You need consider your lifestyle, your needs and of course your budget. If you are after a trio of time pieces and are considering day-to-night options your choices are vast. Consider glam evening styles, casual daywear and sports-inspired timepieces. But if like the majority of us, one watch needs to service all your needs then don’t panic there are plenty on the market to suit all. For an everyday solution that will compliment your wardrobe, opt for white, black or the metals. However if your wardrobe is already a haven of monochrome, consider colour and embellishment to add to your accessory armoury. Price will determine the brands you look at and is a good starting point in any watch decision. Does it simply need to sit there looking beautiful or do you need the extra functions like waterproof guarantees, date and alarm settings or automatic mechanisms. These are all things that you need to consider, but don’t get too bogged down – remember, the main attribute to having a watch is that you feel fantastic wearing it! After all your watch is probably the only gadget that we have with us at all times so you need to love it. My golden rules for your final decision would be to take a look at your wardrobe and see what will compliment the majority of it. Spend less on the fashion coloured watches and more on the vintage, silver or rose gold that can easily be mixed and matched with many differing outfits. The reputation of a brand is always something to trust and should influence your decision, and speaking to an expert is worth its weight in watch gold! There’ Nicole Smallwood is the Fashion Market Editor for Marie Claire About Time 2 TIME² is an expert watch retailer selling a hand-picked range of stylish men’s watches and elegant ladies watches online and through our stores. Offering designer watches from the world’s best brands, TIME² have the broadest range of up-to-the minute luxury and fashion watches, catering for all tastes and budgets. They are also responsible for supplying watches to ASOS and the largest luxury watch destination in Europe – The Wonder Room at Selfridges. www.time2.co.uk Contact Us: Time Squared 128 Long Acre WC2E 9AA London UK Email ID: laura@ Contact number: 0117 927 7572 Website: http://www.time2.co.uk/ # # # TIME² is an expert watch retailer selling a hand-picked range of stylish men’s watches and elegant ladies watches online and through our stores. Offering designer watches from the world’s best brands, TIME² have the broadest range of up-to-the minute luxury and fashion watches, catering for all tastes and budgets. They are also responsible for supplying watches to ASOS and the largest luxury watch destination in Europe – The Wonder Room at Selfridges. End
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