Should You Pay For Website Traffic?

Sept. 24, 2010 - PRLog -- Far and away the best option for business owners in their quest for website traffic is for their visitors to find them via organic search engine results. However, it is not always easy to rank in the search engines for your main keywords, especially if you are operating in a competitive niche. This raises two key questions; should you pay for website traffic and if so, what are the best options?

Increasingly, website owners and in particular small businesses are finding it harder to rank on the first page of major search engines such as Google and this leaves them little choice but to advertise for web traffic. However, they are faced with the double whammy of finding that the cost of paying for sponsored listings in search results has risen significantly to such an extent that it is becoming uneconomic to attract website visitors in this way.

So what are the alternatives?

A recent study conducted by Top Traffic Sites has shown that many website owners are opting for content based advertising. This means that they generate click through traffic via adverts placed on other websites. Most popular among these providers are the up and coming advertising networks such as Bidvertiser and Adbrite. Also popular is the Text Links Ads service which not only allows its advertisers to select the exact sites on which to advertise but also, provides them with the dual opportunity to have a one-way backlink to their site.

Perhaps the most innovative advertising solution can currently be found within the Trellian Direct Search Network which works on the Pay-Per-View method. While click through traffic is not guaranteed, users are reporting that click costs for popular keywords can work out to as low as just 7 cents per click. And with a network that produces 200 million visitors per month it is easy to see why this is becoming an attractive proposition for advertisers when compared to the rising costs of Pay-Per-Click traffic.

While the main focus of Top Traffic Sites has always been to help website owners improve their natural search engine rankings (see http://toptrafficsites.net/seotraffic.php for details), the need for a parallel spend on paid advertising cannot be ignored. The benefit for each specific website must be calculated against the return on investment compared to the average spend per visitor and for this, businesses must have a sufficient sample size of visitors to base their calculations on.

This presents them with the classic Catch 22 scenario and as ever in the world of online marketing, there are no easy answers.

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Further information on the range of advertising options for website owners can be found at Top Traffic Sites – visit http://www.toptrafficsites.net/paidtraffic.php