Showcare & Laser Registration Unite to Form Showcare Event Solutions

Sept. 23, 2010 - PRLog -- Markham, Ontario, Canada - 23 September 2010 – Showcare Event Solutions Inc., owner of both Showcare and Laser Registration, announced today that it will unite and rebrand as Showcare Event Solutions to celebrate the successful conclusion of the integration process between the two organizations which began in late 2006. The unveiling of the rebranded organization will provide a refreshed corporate identity and a unified approach to marketing, sales and delivery of solutions & services that will be offered to a variety of markets associated with the event industry.

The external and internal rebranding of Showcare Event Solutions is expected to be concluded in approximately 90 days, underscoring the company commitment to efficiently finalizing this significant stage of the integration process.  This unified approach to the market will provide customers and prospective customers with an array of products that can be provided either individually or integrated, bringing a new meaning to “one-stop shop” for event data solutions.  Changes will be transparent to clients, with the same great teams delivering the services, however a great deal of synergies will be gained by providing a common set of services, solutions, process and value which will ultimately benefit all customers.

“With the integration completed, Showcare Event Solutions will service more than 300 events annually across North America and internationally, which will firmly establish us as a leading integrated event registration and housing provider,” said Martin d’Amours, President, Showcare Event Solutions. “Under a single brand, the company can focus heavily on the constant innovation of our core product  groups and we will continue to deliver the best-in-class service and support that our customers have become accustomed to,”  he added.  

“When we formally launched this process, everyone in the organization understood the scale of the challenge involved in integrating two of the largest event registration/housing providers, so that one plus one clearly equals more than two” said Mr. d’Amours. “As today’s significant announcement demonstrates, we have overcome those challenges and are extremely excited about what the future holds.”

“The unveiling of our new corporate identity will take place over the coming weeks and it will reflect the successful streamlining of our operations, the capturing of new synergies and the establishment of a common set of values,” he added. “I am very grateful to the entire staff of both Laser Registration and Showcare, for their commitment to this important process – and for the continued support of our many customers.

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Showcare Event Solutions is a leading provider of integrated data solutions, tools and services for the event industry, which include registration & housing, networking & communication, event management and membership management applications. With offices in Montreal, Toronto, Las Vegas and Washington and with more than 28 years experience we have worked with some of the most recognizable event organizers globally. Our dedicated staff takes a personal approach with each client to fully understand the business goals and deliver a solution that works for each of our clients and ultimately makes their job easier.