Born in Japan, Raised in New York, Bit’z Kids Fall/Winter 2010 collection; Easy to match & fit

Sept. 23, 2010 - PRLog -- New York, NY, – BIT’Z KIDS, a popular Japanese casual-luxury baby clothes and children’s clothing boutique is proud to announce “Born in Japan, Raised in New York” 2010 collections expands to defend against the harsh winter climate in the Northeast. The full-zip outerwear is made of the selected soft-to-the-touch fabrics, and so easy to pull up and down by kids, themselves. The Zip up fleece tops and lightweight down jacket are perfect-matching to fit any styles of bottoms in the wardrobe. Comfy outerwear will keep your children keep warm every day.

Pro-Fleece Lined Down Jacket (12mos - 8yrs) Orange, Brown, Navy; are only $89

Lightweight warmth:
Internal soft-touch pro-fleece made to keep kids warm and less bulky.
So your kids move easily and playful.

Additional warmth:
Rib-knit collar and cuffs to hold warmth in, and attached hood protects your little ones from cold and snow. Water-resistant outer length covers below the hip. Easy-on and off full zipper, Machine Washable
(Shell, Lining/100% polyester padding/70% down 30% feather fur/80% acrylic 20% polyester)

Full-Front Zip-up Fleece Jacket (12mos - 8yrs) Charcoal, Navy, Khaki, Beige-Pink $39

Lightweight warmth:
The original low-bulk, soft-touch polyester made kids stays warm and comfortable.

Additional warmth:
The stand-up collar holds warmth in, and matching “Elastic Waist Band Pants” protects from the chilly winds. The full-front-zipper is easy-on and off.
Side two zip-pockets help to keep hands warm.  Machine Washable, (75% polyester 25% Rayon; Jacket and Pants)

“Bit’z Kids” is only available in New York stores and online; http://www.bitzkidsnyc.com. The lovely vintage looking tunics, funky graphics tops, functional onesies, and cuddy dresses, all available with very affordable prices. Bit’z Kids aims to provide its customers with “total fashion” - comfortable, safe clothing with high functionality that can keep up with ever-growing kids clothes. You will be sure to love.

For more information, please contact:
BIT’Z KIDS NYC
Press: pr@bitzkidsnyc.com

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The parent company, F.O. International CO., LTD. was founded in Kobe, Japan in 1998. In just 12 years, we have become the largest baby and children's clothing companies in Japan with 140 stores nationwide. In addition to our Japanese presence, we operate 40 stores in China and maintain a robust wholesale business with over 1,300 distributions.

Bit'z Kids clothes are based on thier core values--providing the highest quality of specialty clothes and service at reasonable prices. We aim to provide our customers with what we call "total fashion"--comfortable, safe clothing with high functionality that can keep up with ever-growing kids.

Bit'z Kids opened the first NYC store in 2008, confident their concepts would be appreciated by parents with small children in urban areas.