PRLog - Sep. 23, 2010 - POMPANO BEACH, Fla. -- Word of Mom. It's the most powerful form of marketing to moms. Picture moms talking about your product in a kitchen or a group of mothers engaging with your brand in a living room - it's the best in peer-to-peer influence. Welcome to MommyParties™
Today’s Moms now go one step further and use Twitter, blogs and Facebook to share their experiences. By offering Moms a unique opportunity to bring your product to life inside her home, companies can leverage Mom's love of socializing and sharing, while those same media-savvy Moms share word of mouth recommendations both at the playground and online.
Just in time for the 2010 Holiday Season or any time of year, MommyParties are a great way to boost sales, introduce a new line of products, and create buzz about your company. Why not use this easy and cost-effective tool to reach influential Moms?
How it works:
BSM Media offers turnkey MommyParties solutions. We utilize our proprietary Mom Maven Matrix to recruit and screen the most influential mothers for your brand. Then, these Mom Mavens receive a party kit we’ve designed with party guides, games and activities that are themed around your product and intimately engage moms in that product. Party hosts invite a minimum of 10 of her peers to attend her in-home party where they are immersed in your brand. MommyParties can be conducted in 1 to over 100 markets. BSM Media conducts post-event follow up surveys and party tracking to report estimated Word of Mouth reach, intention to purchase and other benchmarks.
Last year, over 100,000 Mom Mavens hosted MommyParties with their peers on behalf of clients. Even one party can result in thousands of impressions from hosts and guests via Tweets, blog posts, videos and word of mouth. These Mom Mavens are bloggers, vloggers, podcasters and social-media savvy, which means double and triple the exposure for your brand!
For details about customized, In-Home MommyParties™
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About BSM Media: BSM Media has been producing award-winning Mom Marketing programs for over a decade-long before any one else. We invite you to click around our site at http://www.bsmmedia.com to view case studies and descriptions of customized marketing programs or ask our clients about the work of BSM Media. We are most proud of our reputation and the results we produce for companies who want to engage with moms.