Catching up with “The Pink”, Leather Wristbands Raise Awareness, Funds for Prostate Cancer

PRLog (Press Release) - Sep. 22, 2010 - FROM: Us TOO International Prostate Cancer Education and Support Network
CONTACT: Sheila King Public Relations, 773-239-2220, info@skpr.net
Jan Brown, 312-245-0001, janbrown@skpr.net
Peg Rafferty, 773-238-2935, pegrafferty@skpr.net
Pamela Barrett 630-795-1002, pam@ustoo.org

CHICAGO, IL – September 22, 2010 – Us TOO International Prostate Cancer Education and Support Network (www.ustoo.org)  supports the prostate cancer public awareness and fundraising, “Conquer Prostate Cancer,” wristband campaign created by fashion designer and cancer survivor Joseph Bruno. Prostate cancer affects more men and causes more deaths than breast cancer affects women. Us TOO is the oldest and largest non-profit peer-support organization dedicated to assisting men and their families battle a prostate cancer diagnosis.
   Fashioned from black braided genuine leather, it can be adjusted to fit any size wrist and detailed with a on-tarnish sliver-finish medallion marked with the blue ribbon symbolizing the fight against prostate cancer. The wristband is available for $25 with all net proceeds donated exclusively to Us TOO International. Click the clink on www.sutoo.org or visit www.prostatecancerwristband.com or call 1-800-808-7866. This wristband, appropriate for men and women to wear, is a great way to show support or to declare a milestone in the battle against prostate cancer.
   According to Thomas N. Kirk, Us TOO president and CEO, “Grassroots awareness and peer-to-peer support and education are major effort of our organization. We’re committed to educating and empowering men to take better care of their health.”
   Adds Bruno, “For the most part, men don’t want to think about prostate cancer, talk about it or go to a doctor. This mentality certainly is not macho and can be deadly. We hope our wristband jumpstarts a conversation and helps men deal with their own healthcare and well-being.”
   In 2010, Us TOO celebrates 20 years of service. Founded by prostate cancer survivors and their families “who recognized that cancer affects us, too,” the grassroots 501(c)(3) non-profit is headquartered in Illinois and works with volunteers in 325 affiliated support group chapters worldwide.
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FYI   An image of the “Conquer Prostate Cancer” wristband accompanies this release.    Both Tom Kirk and Joseph Bruno are available upon request to Jan Brown.