Follow on Google News News By Tag * Video * TV * Internet * Over The Top * Engagement * Mobile * Monetization * Owners * Connected * Media * More Tags... Industry News News By Location Country(s) Industry News
Follow on Google News | "The Future of Video Content Convergence" PublishedNew Energy research report from Business Insights is now available from Fast Market Research
This report presents a situation analysis from a video consumption perspective as the basis for making a business case for content owners to move into direct, multi-channel engagement planning with their users. This will include chapters on the back-end platform issues surrounding multi-channel delivery of video, the new over-the-top TV landscape and the issue of monetization of video in this new content everywhere context. Finally, a chapter looking at Brand Generated Content and related over-the-top brand engagement opportunities arisng from a converged video consumption model. Key features of this report * Overview of consumer consumption of video content across PC, mobile and TV * Identification of the key challenges facing traditional broadcasters and content providers in delivering seamless multi-channel VOD services * Actionable insight on content monetization in the evolving converged video consumer market * Examination of the alternative distribution opportunities & routes to market for content providers in 'over-the-top' TV apps /content portals * Spotlight on over-the-top brand engagement & the rise of strategic branded video content and their impact on ad agency models Key findings of this report Users are not interested in device convergence; We are now entering the Internet era of TV whereby users can expect an increasingly ondemand and personal viewing experience and multichannel video consumption across multiple devices will have a profound effect on future content publishing and monetization. Over-the-top TV effectively allows content owners to by-pass existing TV platforms and take their programming directly to the TV screen from the Internet, in effect becoming a media owner themselves. Use this report to: * Gain a thorough understanding of future direction of the consumer-driven, converged 'Video Everywhere' landscape * Understand the emerging commercial models / opportunities for the monetization of content in a multi-platform delivery future * Compare how different consumer platform owners, video aggregators and CE manufacturers are positioning and developing their OTT offerings * Gain an understanding on how to organize content for multi-channel leverage * Understand branded content /direct brand engagement strategies Questions answered by this report * What are the significant trends influencing the development of the converged 'Video Everywhere' consumer market? * How is this shaping the commercial future for content providers and TV broadcasters? * How can this content be monetized in a user driven content consumption environment? * What are the current and emerging commercial models/opportunities for the monetization of video content? * How are different content aggregators and CE manufacturers developing their consumer offerings? * What are the alternative distribution routes for content providers to cost-effectively distribute 'over-the-top' content services? * What is the best way to organize content management in order to achieve optimal benefit in quality, cost and syndication power? * What is the future impact of BGC (brand generated content) on the existing 'old media' brand communications/ For more information or to purchase this report, go to: - http://www.fastmr.com/ About Business Insights Business Insights appreciate the importance of accurate, up-to-date incisive market and company analysis and their aim therefore is to provide a single, off-the-shelf, objective source of data, analysis and market insight. Business Insights work in association with leading industry experts to produce a range of reports across a wide range of industry sectors. By working in association with so many experts they are able to provide clients with more incisive market analysis specific to the client's industry sector. No other market analysis company provides such focused and trusted market analysis, across such a wide range of industry sectors. View more research from Business Insights at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. # # # Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|