"Shenzhen Telecom (China Telecom): telco TV case study" now available at Fast Market Research

Sept. 22, 2010 - PRLog -- Shenzhen Telecom, as befits its location in one of China's Special Economic Zones, offers a preview of what other branches of China Telecom are likely to experience in the near future. Although it lagged Hong Kong's PCCW by a few years, it now similarly faces broadband saturation. In response, Shenzhen Telecom has upgraded its broadband offering and is using IPTV as an upsell incentive. But competition for TV customers from cable is stiff - and could easily spread to voice this year as Shenzhen is likely to be picked as a trial city for China's convergence plan.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/83339_shenzhen_telecom_china_telecom_telco_tv_case_study.aspx

Report Table of Contents:

Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Market context
Competitive environment
Regulatory environment
Demographics
Broadband saturation concerns
IPTV strategy
ROI based on upsell to higher broadband tiers
Strong IPTV growth in 2009
Mobile video planned
Content offering
Enhanced services offering
Pricing strategy
Implementation
Guangdong Telecom IPTV history
Infrastructure
Company information
Organization
Business focus
Company size
Partners
Research methodology statement
Interviews were primary source

List of Figures
Figure 1:  Guangdong Telecom IPTV infrastructure

About Ovum

Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation.  View more research from Ovum at http://www.fastmr.com/catalog/publishers.aspx?pubid=1006

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.