Tying into popular social sites like YouTube, Facebook, and Twitter, and in some cases employing sophisticated interactive technology, these applications are designed to reward, educate, and engage Halloween enthusiasts and even guide them through the process of choosing the right costume for their budget and taste. Popular applications include:
- Digital Dressing Room ( http://www.partycity.com/
- Brew Your Costume 2.0 ( http://brewyourcostume.com/
- 2010 Halloween Fashion Show ( http://www.youtube.com/
House of Halloweenies ( http://houseofhalloweenies.com/
According to the National Retail Federation, in 2009 consumers spent a total of $1.75 billion nationally on Halloween costumes, attesting to the surging popularity of Halloween. In response to the ever-increasing demand for Halloween costumes, Party City has intensified its digital dedication and expanded its social presence to provide Party City customers with engaging and playful social applications to browse and shop for Halloween costumes and accessories.
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Party City Corporation is America's largest party goods chain and Halloween retailer, operating more than 600 stores throughout the United States and Puerto Rico. As a part of the Amscan Holdings, Inc., Party City is among the more than 900 specialty party stores that AHI either owns, operates, or franchises. To learn more about Party City, call 1-800-477-4841 or visit the company's website at http://www.partycity.com.