ATLANTA, September 20, 2010 – Mike Gelfond, EVP of Atlanta-based Mastermind, a leading social, digital and promotion agency, will be part of a panel discussing how businesses can measure social return on investment (SROI). The panel, “The Roadmap to Measuring Social Return on Investment,”
The Lift Summit will show attendees how to improve and execute a successful social strategy, and connect with savvy bloggers, entrepreneurs, and other business professionals.
Gelfond will be helping attendees understand the dynamic metric system used to measure ROI. He will also discuss key elements of how companies can accurately assess their online presence.
“At Mastermind, we show companies how to go from a baseline level of social media to really growing their business using mobile, digital and promitons to create deep connections between consumers with brands,” says Gelfond. “The key to our philosophy is a strategy we’ve coined: ‘involvement marketing.’”
During the Summit, marketing and advertising professionals will share real-world examples of Social Commerce strategies and tactics that have driven sales lift, increased customer loyalty, and produced actionable metrics and measurable ROI.
The panel will also include Dennis Stoutenburgh of SocialStrategy1, Steve Ennen of WIMI and Michael Thomas, social media consultant.
About Mastermind
Mastermind is the Southeast’s leading social, mobile, digital and promotion agency. The agency brings the most innovative techniques to bear for its clients. Today, through its proprietary “Involvement Marketing” platform, the agency is using social, mobile, digital and promotion to mobilize, motivate and activate client campaigns. Mastermind programs increase acquisition, sales, cross-sell, retention, loyalty, and customer satisfaction, resulting in higher ROI.
Mastermind is honored to work with leading brands such as Verizon, BMW, Tele Atlas, Coca-Cola, and UPS, among many others. Its industry expertise cuts across a range of industries, including automotive, financial, grocery, health care, media, non-profit, restaurant, retail, shipping/logistics, sports and entertainment, and telecom/cable.
The agency is ranked in the Top 35 Integrated Marketing and Promotion Agencies by Advertising Age and has been one of PROMO 100 for more than 25 years. Mastermind is based Atlanta, with staff in Los Angeles, Dallas and New York City. For more information, visit Mastermind online at www.MastermindMarketing.com.
