The website will provide information on geomarketing studies conducted for:
site selection when planning a outlet network
identification of problem outlets
snalysis of shopping mall trade area
project investment justification
identification of factors for the earnings calculation model
comparison of cities in terms of investment attractiveness when planning the expansion of outlet network in the Russian regions.
In recent years, many foreign companies are interested in detailed data of Russian cities not only Moscow and St. Petersburg but also cities with populations over 100 thousand - says General manager of Center for Spatial Research Denis Strukov. The crisis forced companies to explore areas in more detail in order to make the correct and accurate decisions on investing in land and property.
Optimization based on geomarketing research, can save more than 30% of the financial cost already at the outlet planning stage. This has been understood by western companies for a long time. "In this regard we have to have detailed marketing geodata on consumers within the major cities in Russia (on postal code or block level) in order to build mathematical models for evaluating the area in future revenue - shares Denis - in Russia to do so in the absence of any detailed data is very difficult."
Center for Spatial Research believes that foreign companies will find answers on their questions in detailed geo-marketing studies in cities of Russia.
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The Center for Spatial Research provides geomarketing research and consulting services applying modern (GIS). Our areas of expertise include site selection, trade area analysis, outlet network optimisation, location intelligence, geodemographics, etc.