Infinera launches new phase of international tech tour

Sept. 17, 2010 - PRLog -- The high-profile roadshow campaign, delivered by roadshow promotions specialists Event Marketing Solutions (EMS) began in May 2009 and has already toured 13 countries in Europe and Asia.

The new leg of the tour begins in Soltau, south of Hamburg, in September.  It will then visit Helsinki, Stockholm, Luxembourg and Amsterdam, as well as returning to the UK, which has proved an extremely successful country for the campaign.

EMS - which provided Infinera with the 13.6 metre branded mobile exhibition trailer that is hosting the tour - will continue managing the movement of the exhibition unit in a packed European schedule, including border control passing and all site bookings.

Infinera’s B2B marketing roadshow is showcasing the company’s revolutionary optical networking technology that makes it quicker and easier to transfer large quantities of data through a digital network. Visitors can carry out live network configurations on board the exhibition trailer - witnessing first-hand the speed and simplicity of the product.

Jeff Ferry, Marketing Director at Infinera said: "We are extremely pleased with the response to the tour, which has already more than repaid on our investment in terms of new business. EMS has continued to impress us with its ability to deliver on every element of the campaign."

Infinera’s Director of Technical Marketing Leigh Wade added: "This vehicle is a multi-million dollar calling card for us. It’s a great way to have a one-to-one interaction with our customers."

Justin Isles, Client Services Director of EMS, said: "We are delighted to continue supporting Infinera on this highly successful tour across Europe and beyond. More and more international B2B brands are now appreciating how roadshow campaigns can give them the marketing edge."
Infinera is one of a growing number of EMS clients who are benefitting from business to business marketing roadshows. Other clients include Parker and Motorola.

Event Marketing Solutions (EMS) is the UK’s leading provider of vehicle-based marketing roadshows, specialising in creating and managing face-to-face campaigns in the UK and Continental Europe.  http://www.eventms.com

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Media enquiries to
Ruth Devlin
Tel 07896 125764
email ruth@judgeandhoward.com

or
Kate Price at EMS:
Tel 0151 350 1509
email kate.price@eventms.com .