XYIENCE Holds Special Online Giveaway in Honor of its Team Athletes Matt Serra and Dan Hardy

Sept. 16, 2010 - PRLog -- LAS VEGAS (September 16, 2010)—XYIENCE is giving mixed martial arts (MMA) fans a chance to win a one-month supply of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), and a pair of MMA gloves signed by stars Matt “The Terror” Serra and Dan “The Outlaw” Hardy. Both are XYIENCE team athletes who fight in the UFC’s welterweight division. Fans can enter to win by visiting the Las Vegas MMA Examiner, Cage and Ring Fan or XYIENCE websites.

The contest kicks off Wednesday, September 15; just 10 days prior to UFC 119, with former UFC welterweight champion Serra taking on Chris “Lights Out” Lytle in Indianapolis. The contest ends on October 15, the day before of UFC 120, where Hardy will face Carlos Condit in London.
   
No purchase is necessary to enter the sweepstakes, though winners must be legal residents of the United States and at least 18 years old with valid proof of age. The winner will be selected at random and announced in late October.

Serra, the first American promoted to black belt in Brazilian jiu-jitsu under the legendary fighter and teacher Renzo Gracie, has been a brand ambassador for XYIENCE since 2009. A native of New York, Serra runs two MMA training academies on Long Island, N.Y.

Hardy has been fighting professionally since 2004 and has a record of 23-7-0. The fighter signed an endorsement deal with XYIENCE earlier this year. The British welterweight began studying traditional martial arts at the age of six, ultimately leaving Nottingham Trent University in his final year of contemporary art studies to devote himself entirely to MMA training.  

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America.  As a part of XYIENCE's UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight's critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE.  Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

About XYIENCE (Pronounced z'eye-ence or zy-ince)
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (Pronounced zen-ergy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy has is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush.  Xenergy is available in retail stores throughout the United States and Canada.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.