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Twitter and Facebook Help Author Write Next Book on Happiness

When accomplished author Hanns-Oskar Porr wrote his newest book “Be True, Be Happy: Simple Secrets for a Happy and Meaningful Life,” Twitter and Facebook helped him do so. He used the networks in innovative ways to do market research.

 
PRLog - Sep. 13, 2010 - ORLANDO, Fla. -- Orlando, September 13, 2010.  When accomplished author Hanns-Oskar Porr wrote his newest book “Be True, Be Happy: Simple Secrets for a Happy and Meaningful Life,” popular social networks Twitter and Facebook helped him do so. He used the networks in innovative ways to do market research.

Already one year prior, Porr’s first book on happiness and authentic living was released and experts dubbed it the definite guide on the subject. But ever since “The Steps of Essence: How to Live Life Well and Authentically” came out, Porr wanted a lighter version of his material for a wider audience, and Twitter and Facebook helped him write it.  

To start out, Porr took various key passages from his previous book as well as other insights about happiness and started to tweet them often on his Twitter page “twitter.com/SeinQuest.”

He soon noticed two things:

First, some tweets were repeated, or “retweeted,” by his followers on Twitter much more often than others. Apparently some ideas were hitting a chord with his audience more so than others.  

Second, many of his Twitter followers naturally followed him over to his Facebook fan-page “www.facebook/SeinQuest.” And unlike Twitter, Facebook lets a page owner see demographic statistics called “insights” about the page’s followers, such as sex, age, country of origin, etc. In Porr’s case, his audience turned out to be 70% women —   which makes sense, because women tend to be more into the sort of self-realization topics that Porr writes about.

Facebook thereby showed Porr exactly who likes the material he writes about, and the retweets on Twitter pointed out to him the key ideas this target audience liked most.

From there, it was easy for Porr to write “Be True, Be Happy” exactly for his target audience. In fact, he uses many of his most popular tweets to introduce some of the “Happiness Secrets” featured in the book. Porr knew he was on to something, because whenever he posted one of these Secrets on his popular Personal-Growth blog on his website SeinQuest.com, the site’s traffic would spike.

The result of all this is a highly insightful and delightful book about becoming happier. And can’t we all use some more happiness in our lives? Find out for yourself in “Be True, be Happy.”

"Be True, Be Happy: Simple Secrets for a Happy and Meaningful Life.” was officially released September 13 2010 in both print and Kindle editions, and is available for order on Amazon.com, BarnesAndNoble.com, and in fine bookstores.

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Hanns-Oskar Porr writes extensively on happiness and authentic living and is the author of the definitive guide on the subject “The Steps of Essence: How to Live Life Well and Authentically.” Porr began his career at the legendary Walt Disney Animation Studio, and traveled the world extensively. These experiences taught him much about happiness and being true to yourself, which he so passionately writes about. Raised in Germany, he currently lives in Florida with his wife and son

Be True, Be Happy: Simple Secretes for a Happy and Meaningful Life. Original edition.  5.25x8”, 104 pages,  ISBN 978-0-9841064-3-1.  $12.95 print edition, $9.95 Kindle edition. Publication: September 2010.  Published by SeinQuest, Inc.   Wholesaler: Ingram, Baker & Taylor.  More info: www.SeinQuest.com

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Source:SeinQuest, Inc.
Zip:32806
Location:Orlando - Florida - United States
Industry:Books, Lifestyle, Internet
Tags:happiness, self-help, twitter, facebook, book, life style
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