Trend POV Reaches a Half Million in Audience Reach

Sept. 13, 2010 - PRLog -- Trend POV, a media-based connectancy for executives focused on the business trends niche, recently closed out August 2010 with a monthly global audience reach of more than a half-million executives. The company, which has been rapidly growing its audience since its inception in 2009, regularly informs and connects with its audience by existing within and between the numerous channels on the Internet where executives work every day. This audience spans over more than 80 countries and includes some of the most forward-thinking executives in the highest ranking positions within both large and small companies.

"We are really excited about this milestone," said Dr. Amy Vanderbilt, Founder and Chief Strategist at Trend POV. "Our executive audience thrives with the content that we provide but also with the connections to those experts that they need to succeed in their businesses."

Trend POV was the first of its kind and has had to develop standards for measuring reach based on traditional standards. Its monthly reach number is a combination of page views, show views, short video views, followers on twitter and LinkedIn, email recipients, discussion recipients, etc. "We have found that most executives tend to have one favorite way to interact with us (that is, they watch the show, OR read the articles OR follow the tweet stream, etc)," said Dr. Vanderbilt, "so there is not a lot of overlap or double counting."

Trend POV not only reaches the primary audience that sees their products first-hand...they reach their social networks as well. Dr. Vanderbilt said, "We are continually innovating and extending that ‘social reach’ with new components always in the works. Currently, we are experimenting with potential rollouts in Xing, Mobile platforms, and with functionality such as the connection between LinkedIn and BusinessExchange."

Trend POV currently spotlights one trend per week and develops content on its website through researched articles and live and podcast broadcasts. For more information on Trend POV's products and services please visit the site at: http://TrendPOV.com.

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TrendPOV is a media-based connectancy for executives in the business trends niche. We use new-media to inform, interact with and connect executives every day. For more information please visit: http://TrendPOV.com or send an email to PRNews@trendpov.com.