Northwest Restaurant Sees £400 Worth Of Bookings In Hours Using SMS

Award winning restaurant Shelly’s, based in the Northwest region of Warrington has seen substantial increases in bookings due to recent SMS campaigns, in some cases seeing a sales return of 14 times the initial investment.
By: Rebecca McCormick
 
Sept. 13, 2010 - PRLog -- Owner, Shelly commented “Over the years we have spent hundreds of pounds on various advertising campaigns via press and radio, but using SMS has been the most cost-effective method we’ve ever used”.

Shelly’s reported that within 5 hours of sending a promotional offer via SMS to their database of opt-in contacts they had received more than £400 worth of bookings.

Shelly added “We only spent £28.00 on whole SMS campaign. We’ll definitely be using this method again, it’s the best thing since sliced bread!”

Restaurants usually work with http://www.txtlocal.co.uk/ to advertise special offers, send through images of menu specials using multi-media messaging, and to send courtesy ‘thank you’ or confirmation texts after customer bookings.

Consistently restaurants are seeing a huge increase in customer bookings by using SMS, due its powerful viral capabilities. New bookings often come from friends and family who have been forwarded the SMS text. Restaurants can then build up an ever growing database from customers opting-in to receive offers and information.

Darren Daws, Managing Director, Txtlocal said “The food and restaurant industry is definitely one that strives from working with us. We have experience working with many different companies such as pizza delivery franchises like Papa John’s and Perfect Pizza through to fast-food chains like Subway.  Some of these brands have seen sales increase by more than 30% as a result of an SMS campaign.”

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www.txtlocal.co.uk was launched in 2005 and is now one of the UK’s leading business SMS text messaging companies behind many of the short messaging text numbers on television today - 60777. www.txtlocal.co.uk has clients from a wide variety of sectors including MySpace, Papa Johns, Dominos Pizza, Manchester United and Shell.

Txtlocal offer a range of services for a variety of organisations including pubs delivering “2 for 1″ offers to local customers, bands making direct contact with fans, theatres growing an opt-in customer list to announce last minute tickets and Dentists and mechanics.
End
Source:Rebecca McCormick
Email:***@txtlocal.com Email Verified
Zip:CH4 9QR
Tags:Mobile Marketing, Bulk Sms, Sms Marketing, Text Marketing, Business Sms, Short Code
Industry:Mobile marketing, Bulk sms
Location:Chester - Cheshire - England
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