Belly Buttons & Babies™ Announces Skin Deep Rating

Sept. 12, 2010 - PRLog -- As pregnant women become more aware about the ingredients in the personal care products they use and what they put on their children, Belly Buttons & Babies™ has set a new standard for truly toxin-free, natural products.

"We're not aware of any other company that manufactures products for pregnancy or baby care with an entire product line rated zero," said Fran Kelly, President and CEO of Belly Buttons & Babies™.

"Preserving products for shelf-life is necessary and challenging, and we are not satisfied unless the ingredients used are as safe as possible," she explains. "In some cases, certified organic ingredients are just not available or very expensive, so we change our formulations as they become available, or as better alternatives are found."

"We're very proud of this accomplishment." she added. "It has been a long journey, and we will continue to work with new materials that become available to maintain our goal of being natural, pure and organic".

Belly Buttons & Babies™ is fully compliant with all phases of the compact, which include registration of all applicable products in the Skin Deep database with detailed ingredient information. Users who search the database can find independent ratings on the ingredients used in products of both compact signers and non-signers as well as see the status of companies as compliant or non-compliant with the Campaign's standards.

To use the database, simply go to www.cosmeticdatabase.com and type in the type of product you wish to search, or a company name. Searches and information are free.

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When you're expecting a baby, you want the very best for yourself and your baby. At Belly Buttons & Babies™ we understand your desire to choose "only the best" for yourself and your baby-to-be. Visit www.bellybuttonsandbabies.com to learn more.