Acquisition and Retention Seminar For Financial Institutions

Sept. 10, 2010 - PRLog -- Financial institutions increasingly have become more commoditized and competition fiercer.  Keeping and expanding customer relationships depends on the ability to create loyalty by delivering a customer experience tailored to changing customer needs.  Mastering this insight has become more critical to staying competitive and profitable. Senior management is consistently requiring justification of dollars spent on marketing and how it increases revenues or reduces expenses.

This ½ day seminar will help you understand the current financial landscape and how to identify emerging opportunities that offer sustainable growth and competitive advantages.  This seminar will also address how to maximize multichannel communications by focusing on ways to expand into new markets, gain customers, keep them and maximize the profitability of each relationship. And lastly, how to utilize this thing called, “social” to your organizations’ advantage.
Specifically we will cover:
•   The latest marketing trends and strategies in consumer financial services -   What Works and What Doesn't. Measurable applications that will effectively drive customer acquisition, retention & loyalty for sustainable growth and profitability.
•   Emerging opportunities that offer competitive advantages and sustainable growth.  Understanding the economic, regulatory impacts of the future growth in the financial sector, as well as, what products to focus on for growth and how to best promote those products for maximum ROI.
•   Acknowledge that social media is over-hyped right now.
o   Understand that social media is just one of many marketing tools.
o   Recognize that your industry might not be right for social media.
o   Acknowledge that your brand probably doesn't have social media magnetism.
o   Understand the 5 business models for social media.
o   Understand that social media isn't free.
o   Accept the fact that you can't "set it and forget it."

Date:                   Tuesday, September 21, 2010  |  8:30 AM. to 12:00 PM.
Event Title:                 Learn how to grow your customer base and increase profitability.

Time:   8:30 AM Registration
                     9:00 AM- 12:00 PM Seminar

Speaker/Panel:   
Douglas W. Prutzman
Executive Vice President - Direct Portfolio Solutions
With over 15 years in retail banking and 20 years in direct response marketing at Direct Portfolio Solutions, Doug's areas of expertise include acquisition/retention strategies and tactics covering consumer portfolios in home equity, retail lending, small business, and consumer core deposits. Prior to joining Direct Portfolio Solutions, he served as Group Executive and Retail Marketing Director for Independence Bancorp.

Alex Marchetti
President, Whitestone Marketing
Chairman Direct Marketing Association of Atlanta
iMarketing Institute - Chairman of the Board
Alex Marchetti is President and Founding Partner of Whitestone Marketing, a premiere marketing strategy agency and President of the Direct Marketing Association of Atlanta. Whitestone Marketing works with leading brands to maximize performance and organizational results. Mr. Marchetti has led sales and marketing teams for International and Fortune 100 companies such as, Safety Kleen, Union Pacific, Unocal Corp. and Det Norske Veritas. He has trained more than 1,000 sales executives in effective sales and marketing strategies and tactics.

Previously, Mr. Marchetti has served as Chair of the North American Marketing Council, International Marketing Platform and consultant to the Executive Committee of the International Association Technical Committee for ISO Standards. He was appointed the Safety Kleen Corporate Advisory Council for 8 consecutive years.


Jamie Turner
Chief Content Officer, 60 Second Marketer
Author, speaker, marketing expert and Chief Content Officer at the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. Over the past 20 years, Jamie has helped AT&T, Cartoon Network, CNN, Motorola and The Coca-Cola Company grow their sales and revenue through high-impact marketing.

Jamie is a regular guest on TV and radio on the subject of marketing and social media and is an in-demand keynote speaker for global corporations, events and trade shows. He was profiled in "Advertising and Promotion," the #1 selling college-level marketing textbook in the world. You can follow Jamie's blog at 60SecondMarketer.com/blog or via Twitter at 60SecondTweets.

Location:   Cox Enterprises
6205 Peachtree Dunwoody Rd.
Dayton Conference Room
Atlanta, GA 30328
FREE parking

Registration    Early Registration: Monday, September 20, 2010

Cost: (non-member)   Early Registration: $85.00 / $95.00 Regular Registration
Student Registration: $45.00 / $55.00
   
Contact:   Nicole Steel
T. 770 814 4142
nsteel@imarketinginstitute.com

iMarketing Institute inspires marketing leadership through best practices and evaluates emerging marketing trends and tactics, strategies and technologies.

The Institute grew out of the vision of Alex Marchetti, former President and current Chair, the DMA Atlanta. The DMA Atlanta enjoyed unprecedented growth and is now recognized as one of the nation’s leading DMA Affiliate Network Members.

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The iMarketing Institute is a learning resource that advances the practice of organizational marketing. The iMarketing Institute is a leading resource for effective marketing practices to help professionals achieve excellence in a broad spectrum of marketing channels including strategic, direct, digital, data and interactive technologies to name a few.