Wayland Expert Offers Free Seminar for Local Businesses on How to Attract Customers Online

Sept. 10, 2010 - PRLog -- Many local businesses have some form of website but in reality most sites are generating few (if any) customers and the business owner doesn’t know why or what to do about it.   This free seminar will show businesses what they can do themselves to attract more customers -- with or without a website.

Most businesses want more customers. And despite what many may think, the customers are out there.  For example online business is thriving despite the recession.  Online retail purchases grew 10% in Q1 and total e-commerce sales reached $210 billion in 2009.

If you are not set up to sell online then you may look at those numbers and say "so-what".  But online is important because the opportunity for local business that underlies this trend is big and getting bigger.  For instance there are an estimated 19 billion monthly US searches that are made by people looking for local products or services - because 81% of us now search online before buying.  And most importantly for local businesses, a Google study showed that while 37% of buyers purchased online, a staggering 63% bought offline.   Being online obviously drives online sales but less obviously it creates strong offline or “in store” sales.  Savvy local businesses should look to get their share –even if they don’t have a website.

However, according to John G. Kelly, the seminar leader “there is a huge difference between having a website of any kind and being seen by searchers. To be seen you must be on page 1 of Google’s results because 90% of all traffic comes from page 1 so business owners need to know or learn how to do that".  

“I designed the seminar to provide that knowledge. I will cover tools and techniques that business owners can use on their own to help push their sites onto page 1 which creates traffic and customers”.  Furthermore he continued ”Even if you don’t have a website there are key strategies you can employ to get seen online and snag your share of local customers”.

The free seminar “Find Local Customers Online” is being held on Sept 15th, 9am to 12noon at the Wayland Safety Building 38 Cochituate Rd, Wayland.  It is non-technical and full of practical help so bring paper and a pen.  Call 781-405-6772 or email us to book a seat because space is limited and the response is already strong.

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About Find Local Customers Online: We help local businesses attract more customers into their business whether or not they have a website or sell products on their website. Customers are the key. Visit http://www.findlocalcustomersonline.com