Majestic Wine Launch Wine Videos

Sept. 10, 2010 - PRLog -- As a nation, the UK has been enjoying a deeper, more rewarding relationship with good food and wine in recent years. Whether we’re arranging an elaborate dinner party for a dozen guests or simply a quiet night in for two, it’s wonderfully pleasing to complement a superb meal with a suitably superior bottle of wine. Majestic Wine, the mixed wine case retailer, are now producing informative and entertaining videos, making wine more accessible and tackling common problems such as deciding on food and wine matches. A number of videos have already been uploaded to the web site with a slew of new films being added continuously.

The videos  include Majestic’s trademark depth of knowledge; Majestic are renowned for their staff training programme and it’s this passion and understanding of the subject at hand that infuses the video content. Much more than a simple piece of web content, the videos can be enjoyed as an ‘expert alter ego’, perfect to call upon seconds before guests arrive or to browse at a more leisurely pace simply for the sheer pleasure of furthering your own  appreciation of wine and its many facets.

Bethany Guard, online marketing manager for Majestic Wine said, “We have wanted to develop a series of useful and interesting videos for quite a while now and are really pleased with the end result. Our videos represent a statement of intent and show how committed we are to not only educating our own staff members but our many customers who show such an interest in developing their knowledge of wines. We have tried to capture the essence of what makes wine so enjoyable - these videos provide a fascinating insight into the world of wine, and we look forward to developing more over the coming months.”

One of the first subjects at hand for the videos is food and wine matches – often a tricky process of trial and error for the uninitiated. The first in the wine retailer’s Food and Wine match videos focuses on the old problem of pairing wine with cheese. A marriage of sublimely complementary nuances, taste and textures when done correctly, an incorrect match can render both ingredients distasteful.

Knowing which wines go with which foods is a complex subject coloured by preference, dictated by gastronomy and sometimes restricted by budget. But, when it comes to cheeses, there are some interesting contrasts of flavours to enjoy at all ends of the price spectrum. Food should never be overpowered by wine and vice versa, but how do you account for fat, salt and acidity? It’s a conundrum that has vexed many but is discussed and resolved in the Majestic Food and Wine Cheese Match video.

It’s not just food and wine combinations that have been made the subject of the Majestic video team though, there are also several videos profiling grape varieties such as Chardonnay, Riesling and Sauvignon Blanc. Informative and interesting, the videos are intended for both a beginner and more advanced audience.

Majestic’s wine videos are equally useful for those not intending to enjoy their purchases themselves; they’re a great starting point for anyone wishing to buy wine gifts for a birthday, wedding or other special occasion.

View the videos online at http://blog.majestic.co.uk/category/video/

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As Majestic sells wines and spirits with a minimum purchase of 6 bottles in-store and 12 bottles online or for delivery we can offer an extensive range of superb wines in large quantities, giving our customers real choice and value.