Today the Center for Spatial Research is able to provide boundary files of the Russian postal codes being the one of first companies in the market who can deliver this important geographical information. It is necessary to say that even Post Service of Russia is not providing this kind of geodata.
Today the importance of postal code geodata is hard to overestimate when large retail, banking and insurance companies are constantly collecting the information on consumers for CRM and marketing purposes. Postal codes allow to aggregate, segment and clusterize consumers. They allow to visualize sales, define potential territories, assess trade areas and much more.
Moreover the Center for Spatial Research is also able to offer a number of variables (depending on the region) based on postal codes including population counts, factors of wealth, number of retail outlets, provision of retail space and more.
For more information on Russian postal codes please contact the Center for Spatial Research.
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The Center for Spatial Research provides geomarketing research and consulting services applying modern (GIS). Our areas of expertise include site selection, trade area analysis, outlet network optimisation, location intelligence, geodemographics, etc.