Authors of Drink This, Not That Say ‘Drink Xenergy from XYIENCE’

Sept. 9, 2010 - PRLog -- LAS VEGAS —Mixed martial arts superstars Wanderlei Silva, Matt Serra and Dan Hardy drink Xenergy—and now the authors of Drink This, Not That have named Xenergy a “Drink This” beverage.

XYIENCE’s sugar- and calorie-free Xenergy energy drink brand made the list of what to drink the 2010 edition of David Zinczenko and Matt Goulding’s bestselling book Drink This, Not That (Rodale, Inc.). Zinczenko, the editor-in-chief of Men’s Health and editorial director of Women’s Health, and Goulding, also of Men’s Health, feature Xenergy Xtreme in Cherry Rush in the book’s energy drink section, and touts Xenergy’s ability to deliver prolonged energy with a punch of guarana without sugar.

“XYIENCE is thrilled, but not surprised, to see Xenergy included on this list of what to drink in Drink This, Not That,” says Jessica Hughes, XYIENCE’s marketing director. “For XYIENCE, it’s important that we deliver a product that enhances a person’s healthy and active lifestyle. We’re honored to have our drink recognized by the book’s authors, who are seasoned veterans in the area of health and fitness and have done a fabulous job of delivering important information on how to eat and cook in their series of books.”

More information on the book can be found www.drinkthisnotthatbook.com.

Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC) and XYIENCE is the original fight nutrition brand. XYIENCE strives to support the sport of mixed martial arts (MMA) and those who pursue a healthy, active lifestyle.

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America.  As a part of XYIENCE's UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight's critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE.  Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.