AD-a-Peel™ Thin Profile Unit-of-use Package Labels Excite Marketing Imagination While Adding Value

Sept. 7, 2010 - PRLog -- Versatile, new AD-a-Peel™ lift-off labels for unit-of-use packages have been introduced by JP Packaging as an ideal value-integrated medium for capturing marketing imagination for limited-run campaigns, special offerings, interactive games, hidden codes, cross-marketing promotions, serialized items and more.

Almost nothing captures consumer attention more than high visibility on-package campaigns that contain mystery codes, website-activated clues and money-saving offers concealed by a lift-off label that generates excitement, “buzz” and participation.

Developing on-package marketing versatility is not only eye-catching and appealing to consumers, but also fast, easy and cost-efficient.  Innovative AD-a-Peel™ lift-off labels simply attach onto printed rollstock prior to product filling so marketing can stay one-step ahead of the consumer to keep brand excitement fresh.  

AD-a-Peel labels offer greatest marketing flexibility without generating waste from scrapped printed packaging material; and without the cost or time-delays for approval and production of new package artwork.

In addition, AD-a-Peel labels virtually extend the package footprint – providing new-found space for informational or cross-promotional tie-in messages, additional or secondary language instructions, or packette serialization.
The label can be used for coupons, providing a quick-change alternative for holiday or seasonal expiration offers without re-creating the main package design.

AD-a-Peel™ thin profile labels are offered in a variety of formats.  A simple, dual-layer label features a peel-away top layer that detaches to become a redeemable ‘cents-off’ coupon or a cross-product promotional incentive designed to stimulate a frugal deal hunter into making a higher quality value purchase.  

AD-a-Peel labels can be printed on either the inside or outside of the label. One type of use of the dual-layer label cleverly lifts to provide a sneak peak at a hidden message, interactive website code, or photo; while another version of the label can remain in place in a non-peelable label format that is affixed permanently onto an undated master package rollstock.  Instead of lifting to reveal a message, the latter version provides a stay-in-place, switchable area that can be easily changed to accommodate various bar codes, batch codes, expiration dates, limited run editions or secondary language.

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About JP Packaging: JP Packaging develops product filling and form/fill/seal sample package solutions that include custom engineering, product filling, complex dispensing, dimensional package forming, die-cutting, multi-pack trials, product and coupon combinations, magazine tip-in packs, mailers and fold-over wallet packs. Thermoform/fill and seal sample packaging is also available.