Mark Reed-Edwards joins HfS to spearhead the firm’s marketing and communications. Involved in both HfS’ research and media content, his role is to shape and define the HfS brand and the company’s editorial content. In addition, he will form a practice that advises CMOs and other senior executives on their strategic communications and marketing strategies.
Reed-Edwards has worked in communications and marketing for more than two decades, including six years at Yankee Group, where he built the company’s editorial, content, web, and creative groups from the ground up. He was responsible for the company’s rebranding in 2006.
Before Yankee Group, Reed-Edwards ran web marketing for Intranets.com, an early cloud-based provider of intranets for small business that is now part of Cisco. He also worked at EMC Corporation, where he was an early believer in the power of the web and started building customer and partner web communities in 1997. In earlier roles, Mark worked in marketing for Stratus Computer, and as a marketing consultant for brands such as Gillette, Rhone Poulenc Rorer and Polaroid.
Commenting on the appointment, Phil Fersht, Founder and CEO of HfS, stated, “HfS is deeply committed to producing insightful, direct and visionary research for senior executives who have some very tough decisions to make, when it comes to outsourcing. In addition, we need to keep leveraging our huge network and social media channels to deliver our insights to the market. Having worked extensively with Mark in the past, I’m confident that there is no one better for shaping our content and developing our analyst brand in today’s information society – we’re delighted to have him come onboard.”
Commenting on his move, Mark Reed-Edwards added, “HfS is pushing the boundaries of the analyst industry with its compelling style and ability to harness huge networks of industry stakeholders. When I heard Phil was forming HfS earlier this year, I was intrigued—and, knowing Phil, I knew it would be a success. Now I am thrilled to be part of it and look forward to helping HfS break new ground not just in covering BPO and ITO but also in helping CMOs and other senior marketers make the right decisions in today’s complex environment.”
In the six months since HfS was launched, the firm now boasts 33,000 subscribers to its blog and website and ten analysts spread around the globe. Expect more announcements of executive hires shortly.
About Horses for Sources
Horses for Sources (HfS) is the foremost advisory analyst firm and social networking community, focused on helping enterprises make complex decisions with their business process and IT outsourcing strategies.
With 33,000 subscribers, HfS provides the most impactful and frequently-visited global collaborative community platform in the global services industry, providing rapid and insightful commentary, analysis and debate of enterprise outsourcing dynamics. The organization is unique in the fact that it integrates personable social networking with market research and advisory services.
HfS’ mission is to provide a unique environment for collective research, opinion, experience and knowledge across the global outsourcing industry to help enterprises explore new performance thresholds. Led by industry expert Phil Fersht, the HfS team is a multi-disciplinary group of analysts across North America, Europe and Asia/Pacific regions, with deep domain knowledge in Business Process Outsourcing, Information Technology Services and Cloud Business Services.
Launched in 2007, the HfS blog has more than 100,000 monthly visitors across the global outsourcing industry, and is widely recognized as the leading destination for collective insight, research and open debate of industry issues and developments. The HfS LinkedIn community is thriving with over 10,500 industry professionals sharing views and information daily. More information about Horses for Sources can be accessed at www.horsesforsources.com. The company can be followed on Twitter at www.twitter.com/
Note to editors: Trademarks and registered trademarks referenced herein remain the property of their respective owners. Photos of Mr. Mark Reed-Edwards are available from The Devon Group.
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