JustGoodCars.com is the perfect partner for car warranty marketing

Sept. 7, 2010 - PRLog -- Car manufacturers’ are now using extended warranty products as a value added benefit to new car buyers – this has brought an increased awareness of the value and importance of warranty to a wider audience having been mentioned in press, radio and TV advertising. UsedVehicleWarranty.co.uk has responded to this increased awareness and public demand by expanding their marketing programme to include Justgoodcars.com.

Steph Colinswood, UVW Marketing Manager commented: “Our decision to partner with JustGoodCars stemmed from the quality levels of website traffic they receive and the great reputation they have built in the used car sales industry since their establishment in 2004. Our partnership incorporates an exclusive car warranty re-marketing strategy to further improve the brand awareness of Used Vehicle Warranty and we are continuing to receive a large number of new customers from JGC that are serious about having the right car warranty in place once the manufacturers’ warranty has expired. JustGoodCars is a used car sales portal with over 200,000 used cars for sale at any one time and they have partnerships with GoCompare.com, SpeedyReg.co.uk and WeBuyAnyCar.com so marketing our brand with them was a fantastic opportunity. They currently receive over 1 million unique visitors to their website every month and we are obviously delighted that our campaign has achieved and exceeded the response levels that we anticipated.”

UVW is part of the WMS Group and are based in Haddenham, Buckinghamshire and the Group currently has over 2,500 UK independent and franchised used car dealerships. UVW reported an upturn in business of 15% for the month of August 2010 as a result of their affiliate partnership with JustGoodCars.

Colin Mathieson, Commercial Director of Justgoodcars.com added: 'We are delighted to be working with Used Vehicle Warranty. The synergy between our businesses is highlighted by UVW's ability to cater for a wide spectrum of services across the used vehicle market, thereby offering our UK visitors to JustGoodCars.com an enhanced and more professional experience. We have experienced strong growth in audience, vehicles available and advertising dealers over the past 2 years and this partnership will benefit both companies as we continue to collectively offer a first rate service to our customers in the used car market.”

Used Vehicle Warranty have a range of affordable car warranty products suitable for all vehicles from small family cars, hatchbacks and estate cars through to executive saloons, sports cars, 4x4’s and prestige and performance vehicles. In fact, they can cover all cars up to 15 years old that have covered as many as 150,000 miles with cover starting from as little as 50p per day - call their friendly call centre on 0800 021 3030 or visit usedvehiclewarranty.co.uk to get covered today!

UVW also sell warranty cover for motorbikes, LCV’s or vans, HGV’s and coaches plus breakdown cover and MOT cover.

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Justgoodcars.com is part of the Just Good Group, a privately-owned business headquartered in London which has experienced steady growth since its inception in summer 2004. Commercial Director, Colin Mathieson joined Justgoodcars in October 2008 to spearhead a Commercial and Development drive to improve all areas of the business which has resulted in audience, stock and client numbers surpassing all initial targets.

The WMS Group was established in 2003 and has grown consistently in the direct to dealer used vehicle warranty market having established an approved reseller network of over 2,500 independent and franchised used car, motorcycle and commercial vehicle dealers throughout the UK. The Group currently has over 75,000 live policy holders.