"Traditional methods of financial planning are over" says Matthew Clark, Elite Investment Group, COO. "We're finding it increasingly difficult to get in front of potential Investors during the working week. People are just too busy to take time out of their hectic schedules to discuss their personal finances face to face. Instead, they're turning to online forums, blogs, and community based websites for third party unbiased recommendations on what's worked for others in the past. As investors in Asia become more savvy, we expect them to make quicker decisions, but they are going to want to make those decisions on their own time and only after they've listened to what others have to say about the investments being recommended. So what better way than to create an environment that gives them just this. Incorporating viral marketing into the sales process by offering interested prospects the opportunity to log online from the comfort of their own home and view or listen to the financial solutions being recommended allows them to fully understand what they are getting themselves into before making a decision. We are currently in the process of publishing online podcasts, video tutorials and blog posts that allow our clients and prospects the option to listen to the financial recommendations being offered at their own pace. It's a win win for both the prospect and Elite Investment Group because the prospect gets to view exactly what they are interested in on their own time without feeling rushed into a product, and we are able to cover more ground due to the fact that we are using the internet to communicate to thousands of people each day rather than just a handful of interested prospects via one on one meetings."
The viral marketing techniques incorporated have been launched as an attempt to not only promote the groups brand and products, but as a way to be more pro-active from an educational stance throughout the communities in which they belong. The recent launch of their blog "Elite Investment Group Blog" (http://blog.elite-
Social networking sites such as Facebook, Linked In, and Twitter, are being used to help the organization with its viral marketing efforts as an additional means of connecting with both its its clients and members. Elite Investment Group currently has membership groups established globally on many social networking sites which has helped the company to increase its distribution capabilities on a global scale.
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Elite Investment Group is an investment management firm specializing in the creation and management of versatile finance and property investment portfolios. The group offers asset management, investment property, life insurance and mortgage services.