South Korea's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$12.7bn in 2010. This is expected to increase to US$12.9bn by 2014, at a compound annual growth rate (CAGR) of less than 1% - slower than in the preceding five years.
Growth opportunities in this mature market will be driven to a large extent by product innovation such as smartphones and touch-screen handsets as well as LED and 3D TV sets. In 2009, spending was affected by the economic slowdown, but high-end handsets recorded stronger-than-
Computers
Computers accounted for around 31% of South Korean consumer electronics spending in 2009. BMI forecasts South Korean PC sales of US$3.3bn in 2010. The CAGR for the 2010-2014 period will be around 1.1%, but there will be growth areas in multimedia and entertainment notebooks. By mid- 2009, the PC segment had returned to positive growth, driven by stronger notebook sales. The emergence of netbooks has created opportunities for foreign vendors in a market dominated by domestic giants Samsung and LG.
AV
Video, audio and gaming devices accounted for around 22% of South Korean consumer electronics spending in 2009. South Korea's domestic video, audio and gaming device market is projected at US$2.5bn in 2010. Video applications will account for around 60% of demand during the 2010-2014 forecast period, with growth areas linked to new technologies such as LED TV sets, 3D TV and Blu-ray. The roll-out of digital TV broadcasting ahead of analogue switch-off in 2013 will help support sales of premium TV sets.
Mobile Handsets
South Korean market mobile handset and handset device sales accounted for around 47% of South Korean consumer electronics spending in 2009. Total South Korean market handset sales are expected to grow at a CAGR of about 2% to 28.2mn units in 2014, with the market driven mainly by replacements as penetration has passed 100%. Following the success of the iPhone, with 800,000 units sold by June 2010, the smartphone segment should blossom, as operators introduce more flexible data plans for subscribers.
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Report Table of Contents:
Executive Summary
SWOT Analysis
- South Korea Consumer Electronics Market SWOT
- South Korea Electronics Industry SWOT
- South Korea Political SWOT
- South Korea Economic SWOT
- South Korea Business Environment SWOT
Business Environment Ratings
- Table: Asia Regional Consumer Electronics Business Environment Ratings
Consumer Electronics Market
- Computers
- Table: Computers - Demand
- AV
- Table: AV - Demand
- Mobile Handsets
- Table: Mobile Handsets - Demand
Consumer Electronics Industry
- Table: Electronics Output
- Semiconductors
- Table: Semiconductors Output, 2007-2014
- Table: Camera Module Production
- Table: Silicon Wafer Production
- Table: EC Card Production
- Computers
- Table: Computers - Production
- AV
- Table: MP3 Player Production
- Table: Plasma TV Set Production
- Table: LCD TV Set Production
- Table: Digital Video Recorder Production
- Mobile Handsets
- Table: Mobile Handsets - Production
- Table: GSM Mobile Phone Production
- Table: CDMA Mobile Phone Production
Industry Forecast Scenario
- Table: Consumer Electronics Overview
Industry Developments
Macroeconomics Forecast
- Table: South Korea - Economic Activity
Competitive Landscape
- Computers
- Handsets
- AV
Domestic Company Profiles
- Samsung Electronics
Country Snapshot: South Korea Demographic Data
- Section 1: Population
- Table: Demographic Indicators, 2005-2030
- Table: Rural/Urban Breakdown, 2005-2030
- Section 2: Education And Healthcare
- Table: Education, 2002-2005
- Table: Vital Statistics, 2005-2030
- Section 3: Labour Market And Spending Power
- Table: Employment Indicators, 2001-2006
- Table: Consumer Expenditure, 2000-2012 (US$)
- Table: Average Annual Wages, 2000-2012
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources
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