Colorado Dealers Association Summit Features SEO Expert

Sept. 1, 2010 - PRLog -- Brian Pasch of PCG Digital Marketing is offering dealer professionals an in-depth review of automotive digital marketing strategies.  In his upcoming seminar scheduled for September 8th at the Innovative Dealer Summit in Denver, Pasch will explain how some digital marketing methods are actually hurting a dealer’s own direct website traffic.

Pasch’s leadership message is entitled: “Car Dealers are Under Attack,” and dealer professionals will learn why at the Denver summit. Pasch will explain why some very popular inventory advertising models can actually drive traffic away from their own site, as well as how dealers can fight back against online attacks on their brand name.

Information is power, and according to Pasch, dealers will leave his seminar with the proper information needed to protect their digital marketing investments. Tim Jackson, director of the Innovative Dealer Summit, said, “Brian’s presentation will be very timely and one of the most popular and interesting of the conference.”  

The Innovative Dealer Summit is considered one of the premier leadership functions for dealer advancement. Summit attendees will include dealer principals/owners, general managers, senior dealership managers and directors, Internet sales managers, business development managers, F&I managers, key dealership leaders, sales leadership, advertising and marketing consultants, controllers and other key decision makers.

Attendees will learn the latest in innovative technologies from seminars devoted to 30 emerging, compelling topics during the 12-hour conference. Topics include Internet strategies regarding search engine optimization, dealer reputation management, social media marketing, lead generation and follow-up, and more.

Brian Pasch, CEO and Founder of PCG Digital Marketing (http://www.pcgdigitalmarketing.com) is a popular speaker and writer on automotive digital marketing strategies.  He is an active blogger on the most visited social networks and forums for car dealers who seek to learn more about SEO, SEM, social media and leveraging the Internet to grow dealership sales.

Brian Pasch is also creator of the popular ASMA Awards (http://www.asmaawards.org) which recognizes the best digital marketing platforms in the automotive industry.  

The Innovative Dealer Summit was created as a directive and priority of the Colorado Automobile Dealers Association. For more information visit http://www.innovativedealersummit.com