C PPT
The Customer Value Assessment Program developed by the Six Sigma Marketing Institute provides a road map to assist you in determining and evaluating your Customer Value Score. This Value Assessment will give you insight on whether your organization has effective and efficient marketing based on Customer Value. Customer Value being the only true measure for Driving Market Share. The program can be obtained at http://DrivingMarketShare.com.
The assessment was developed by the Six Sigma Marketing institute in conjunction with the 5 Cs of Driving Market Share Program. Over a 21 day period, you will receive five survey’s based on one of the 5 Cs of Driving Market Share: Customer Identification, Customer Value, Customer Acquisition, Customer Retention and Customer Monitoring. These 5 surveys will expose your weaknesses and strengths in each of the 5 Cs of Driving Market Share. Before receiving, the next survey, you will receive evaluation sheets that will allow you to evaluate your scores and some actionable steps to improve this area. Why 21 days? We want you to enlist as many people and even customers to assist you in completing the task.
Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share.
Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute, the leading organizations and authority of Six Sigma Marketing. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth. His consulting services are absolutely unique. They are filled with proprietary measurement and management techniques designed to help you grow market share and top line revenues. Dr. Reidenbach is the author of over 20 books on marketing and market research.
Business901 provides direction in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. Joe Dager is President of Business901 and a Lean Six Sigma Black Belt. If you visit the Business901.com website, you can download the Value Stream Marketing eBook.
