Retailers and corporations are capitalizing on the many benefits of digital signage solutions. Digital display screens such as LCD, touch screens, or projectors in public venues create eye-catching displays and provide a sales boost by interacting with consumers and influencing purchasing decisions closer to the actual point of purchase. Additionally, digital signage can help reduce the high cost of creating and distributing print ad campaigns with its unique ability to change promotions instantly and advertise changing products and promotions. Retailers can also earn money with their digital signage network by selling advertising space to suppliers, a business model known as ad-supported digital signage.
Some of the world’s most noted names in retail are using digital signage solutions to bring attention to their products and services. Chopard, Elizabeth Arden and the NHL store are just a few.
Recently, McCann Systems was called upon by Elizabeth Arden’s only street level location at 5th Avenue and 54th Street in New York City, to deliver fresh audio visual integration concepts to the uniquely shaped street level site. The ground floor retail space is extremely narrow, leading the architects to design a “wave-like structure” with compound curves running the length of the store.
McCann Systems created a digital in-store display to complement the wall and impact visitors walking in as well as attract those walking on 5th Avenue.
The Elizabeth Arden digital display can be seen online at http://www.mccannsystems.com/
As companies seek renewed approaches to market their products, business or services, digital signage will continue to be a vital component of business to consumer and business to business marketing.
McCann Systems provides digital signage solutions to a number of corporate environments. To learn more about the audio visual design-build services of McCann Systems, visit http://www.mccannsystems.com/
McCann Systems was founded by Frank McCann in 1996 as an audio visual design-build company. For 15 years, McCann Systems has delivered audio visual communication solutions for companies world-wide. As a leading audio visual design integration specialist, McCann Systems offers strong technical expertise, complemented by high levels of creativity and precision. McCann environments can be found in almost every major industry, such as advertising, broadcast, education, entertainment, finance, government, retail, institutional, hospitality, insurance and transportation. Projects include CNN Communication Center in the Time Warner Center in New York City, CNN International in London, Barclays Sales Center in New York City, Bethel Woods Museum in Bethel NY, Elizabeth Arden on Fifth Avenue, NASDAQ’s OMX MarketSite studio in Times Square, NHL Powered by Reebok retail store and corporate offices in mid-town Manhattan, Nintendo World at Rockefeller Center, Medco Health, Client Solution Center in Franklin Lakes NJ, Empire BlueCross BlueShield in Brooklyn NY, JP Morgan Chase Manhattan Bank Command Center; and Boston University Visitors’ Center in Boston MA.
McCann Systems opened their first Regional Office in St. Louis, Missouri in August, 2010. The new Mid West office serves as a hub for McCann’s growing national corporate client base. McCann’
McCann Systems, LLC