Focus Attack BnB's International Shipping Complexity with Teammate and Forwarder Bongo International

Sept. 7, 2010 - PRLog -- Focus Attack is a fast growing start up company and the brain-child of a life-long video game enthusiast, Jaleel Beck.  Using part of his savings and a passion for video games, specifically Street Fighter, he is working at building an online competitive gaming empire one fan and one joystick sold at a time.  The store and site are only 8 months old and have already started attracting attention of Capcom Street Fighter enthusiasts.

There are so many challenges facing start-up companies and small businesses to date.  In addition to an ever-struggling American economy, the lack of start up capital, as well as support for ideas can be crippling hurdles to would-be entrepreneurs.  
According to the website: Score.org, Counselors to America’s Small Business, “Seven out of 10 new employer firms survive at least two years, and about half survive five years.”  One way to combat this alarming trend of collapse is to recognize and analyze potential pitfalls and weaknesses right away.  In Beck’s opinion, “It's rather tough to do business in this rough economy, but given the recently resurgence in fighting games, I plan to continue.  It's important to connect with the community you are selling to, and build a good reputation before trying to win over customers.  They'll appreciate it.”  This is a factor that sets Focus Attack apart from other gaming sites and also provides them the ability to get a leg-up in a competitive industry.

Another way that the company has chosen to set themselves apart from other e-commerce businesses is by expediting the international shipping opportunities.  Focus Attack actually became acquainted with forwarding expert Bongo International through another long-time partner of Bongo, Japan Video Games.  Although also in the gaming industry, they specialize in domestic and international video game imports.  That being said, the entrepreneurial spirit behind Focus Attack made CEO Jaleel Beck take a proactive approach to including international shipping into his business right off the bat.  

“International purchases once made up 90% of my sales in the first months of business.  Joysticks manufactured for American release were sought after by players abroad, so I opted to ship them internationally, explains Beck .  “While more items are now shipped nationally, it certainly helps that Focus Attack has grown its appeal among international buyers.  Foreign customers could get a US address and pay less in shipping.  Customs problems for our company are greatly reduced as well.”

Utilizing a company that specializes in international purchases is proving useful for more and more e-commerce stores.  “By allowing Bongo to handle international orders it frees up time for the merchant,” explains Bongo Account Manager Meagan Jump.  “A merchant no longer has to take the extra time to validate an international order, spend a great deal of time on paperwork, or be bogged down with international customer service. Bongo allows the merchant to focus solely on the domestic while capitalizing on 95% of the world's market.”

Led by a founder that is willing to change some aspect of the course with demand and interest, the ideals behind starting the site  remain an appreciation for Capcom Street Fighter.  The game Street Fighter has a rich history of being a well-known fighting game and when it was first released truly revolutionized gaming.  Surely many children growing up in the 80’s and early 90’s can recall and relate to the entertainment of Street Fighter Gaming.

You can find the latest in Street Fighter collectibles, accessories, books, games, and much more at http://www.focusattack.com.

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Bongo International is a premier provider of international shopping cart solutions and international fraud screening to help retailers expand their business to over 228 countries. Bongo converts international consumers into fraud-free domestic orders and has partnerships with over 900 e-commerce sites.