Pete Meier Is Named Group Technical Editor For Advanstar Automotive Group

Aug. 30, 2010 - PRLog -- The Advanstar Automotive Group, a leading provider of integrated media solutions to the automotive aftermarket and collision repair industry, has named Pete Meier as group technical editor. Meier, an ASE Certified Master Auto Technician and 2006 CARQUEST/Mobile Air Conditioning Society (MACS) “AC Technician of the Year,” has contributed to Motor Age since 2005.

“Pete is an experienced technician with over 35 years of experience turning wrenches,” said Mike Willins, content director of Advanstar’s Automotive Group.  "He has been a valuable editorial contributor for years and we are excited to bring him in as a full-time member of our team.”

Meier actively engages readers through social media on Twitter, Facebook and through the Advanstar Automotive Community at SearchAutoParts.com. “Pete’s popularity with readers is due to the fact that he writes from his own practical experience and in a manner that fellow technicians can easily understand and relate to,” said Willins.

Meier is a sponsoring member of International Automotive Technicians' Network (IATN), and a trained vocational instructor. He is certified by both the National Association of Trade and Technical Schools and the Polk County, Florida school system.  

“I’m excited to take on this new role for Advanstar,” said Meier. “I have always pledged to our readers that no matter how involved I am with the magazine editorially, I will always keep my hands dirty as long as I am physically able.  That's the best way for me to keep my credibility with the thousands of readers who enjoy our technical features."

In addition to writing for Motor Age, Meier has authored a self-published book, Automotive Driveablity: A Guide To Engine Performance Diagnosis. To read Meier’s articles, visit www.SearchAutoParts.com.

If you’d like to schedule an interview with Mike Willins or Pete Meier, contact Boris Chernin, marketing manager, at (818) 227-4435 or e-mail Boris at bchernin@advanstar.com.

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The Advanstar Automotive Group (www.SearchAutoParts.com) is a leading provider of integrated media solutions to the automotive aftermarket and collision repair industry, offering a portfolio of three industry leading magazines - Aftermarket Business World, Automotive Body Repair News and Motor Age; four websites including Search-Autoparts.com, the automotive aftermarket’s largest B2B website; nine e-newsletters; numerous news alerts; and 42 training manuals for vehicle industry professionals, trade buyers, and automotive enthusiasts.

Through a multi-media approach, Advanstar reaches nearly 9 million original equipment and aftermarket manufacturers, distributors, service & repair professionals, retailers, and consumers. Advanstar drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track — keeping them passionate, competitive, and connected.