Recently released market study: Thailand Consumer Electronics Report Q4 2010

Sept. 1, 2010 - PRLog -- Thailand's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected at around US$7.1bn in 2010. This is expected to increase at a CAGR of about 15% to US$12.6bn by 2014, driven by the growing affordability and popularity of flat-screen TV sets, low-cost smartphones and other digital lifestyle products.

In Q210, the political turmoil affected sales of high-end smartphones, noteooks and some other consumer electronics products, particularly in Bangkok which accounts for most sales of these devices. With recovering consumer confidence and continued strong economic growth, sales in most segments are expected to rebound in 2010.

Computers

Computer hardware accounted for around 51% of Thai consumer electronics spending in 2009. BMI forecasts Thai domestic market computer sales (including notebooks and accessories) of US$3.7bn in 2010. The computer hardware CAGR for the 2010-2014 period is forecast at about11%, in the context of a currently low PC penetration rate of about 14% and which is expected to pass 23% by 2014. Drivers will include growing affordability of notebooks, wireless networking capabilities and government programmes. In October 2009, the government launched a computer procurement programme for education.

AV Devices

AV devices accounted for around 31% of Thailand's consumer electronics spending in 2009. The Thai domestic AV device market is projected to be worth US$2.5bn in 2010. The market is expected to grow at a CAGR of 23% between 2010 and 2014, to a value of US$5.8bn in that year. In 2010 the FIFA World Cup provided a boost to sales of LCD TV sets, while sales of digital cameras have also rebounded. With relatively low penetration of both flat panel TV sets and digital cameras an overall AV spending CAGR of 23% is projected for 2010-2014.

Mobile Handsets

Mobile handset sales accounted for around 14 % of Thai consumer electronics spending in 2009. Thai market handset sales are expected to grow at a CAGR of around 6% to US$1.3bn in 2014, as mobile subscriber penetration reaches 120%. Sales are dominated by lower priced mass market phones, but there will be growing demand for smartphones, with projected 2010 sales of around 900,000 units.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/80829_thailand_consumer_electr...

Report Table of Contents:

Executive Summary
SWOT Analysis
- Thailand Consumer Electronics Market SWOT
- Thailand Electronics Industry SWOT
- Thailand Political SWOT
- Thailand Economic SWOT
- Thailand Business Environment SWOT
Business Environment Ratings
- Table: Asia Regional Consumer Electronics Business Environment Ratings
Consumer Electronics Market
- Computers
- Table: Computers - Demand
- AV
- Table: AV - Demand
- Mobile Handsets
- Table: Mobile Handsets - Demand
Electronics Industry
- Overview
- Table: Electronics Output
- Computers
- Table: Computers - Production
- AV
- Table: AV - Production
- Communications
- Tables: Communications - Production
Industry Forecast Scenario
- Table: Consumer Electronics Overview, 2007-2014
- Government Authority
Industry Developments
- Macroeconomic Forecast
- Table: Thailand - Economic Activity, 2007-2014
Competitive Landscape
- Computer
- Handsets
- AV
Company Profiles
- Hana Microelectronics
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets.  BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports.  Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports.  View more research from Business Monitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

# # #

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.