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Follow on Google News | Recently released market study: Greece Telecommunications Report Q4 2010Recently published research from Business Monitor International, "Greece Telecommunications Report Q4 2010", is now available at Fast Market Research
The mobile market grew by an impressive 10.2% in 2009, a marked improvement on the 8.9% rise in 2008, despite the effects of the global recession. However, decline set in in Q110. The number of subscribers of all three mobile operators fell by more than 300,000, with Vodafone suffering the worst losses, of more than 500,000. In total the number of mobile subscribers in Greece fell by 1.3mn in Q110. The strong growth in 2009 suggested a degree of resilience to the unfavourable economic environment, and the Q110 decline is not necessarily a sign that the bottom is dropping out of the market. BMI had already said that we considered it possible that operators would use the expectations of negative results as an opportunity to spring clean their figures and cull inactive subscribers. With thre highest penetration rate in Western Europe, at more than 185% at the end of 2009, Greece remains dependant on the prepaid segment, which means many inactive subscribers are included in the operators' figures. The broadband market, which is still dominated by 'traditional' fixed connections such as ADSL, while fibre and wireless connections form a small minority, grew by just over 19% in 2009, yielding a subscriber base of 2.18mn. As with mobile, this was a slightly stronger performance than in 2008, despite the recession. In Q110 growth continued. The lack of verifiable data regarding mobile broadband use means we have not included subscribers to those services in these forecasts. However, if mobile data usage rates reported by operators are anything to go by, mobile broadband is poised to become a driving force in the market. The economic crisis may have put paid to that, but in the absence of any data negating our expectations, we see the market expanding by around 21% in 2010, enabling the penetration rate to rise to more than 23%. By the end of our forecast period in 2014, we see the broadband penetration rate rising beyond 33%. The fixed-line market, after a period of rapid decline, seems to be stabilising. We expect the decline to continue, but at a slower and more manageable pace. OTE is still losing market share. The past few years have seen a marked increase in the number of unbundled local loops, and as more become available, so more customers are deserting OTE for alternative operators for their fixed-line calling needs. Although OTE is taking steps to stem the flow, we expect it to continue, although we may see the incumbent stabilise the exodus yet. For more information or to purchase this report, go to: - http://www.fastmr.com/ Partial Table of Contents: Executive Summary SWOT Analysis - Greece Wireline SWOT - Greece Mobile SWOT - Greece Political SWOT - Greece Economic SWOT - Greece Business Environment SWOT Business Environment - Western Europe - Greece - Table: Western Europe Business Environment Rankings Industry Forecast Scenario - Mobile - Table: Telecoms Sector - Mobile, 2007-2041 - Fixed Line - Table: Telecoms Sector - Fixed Line, 2007-2014 - Internet - Table: Telecoms Sector - Internet, 2007-2014 Market Data Analysis - Mobile - Table: Greek Mobile Market, Q110 - Table: Greek Mobile Market - Net Additions, Q110 - Customer Divisions - ARPU - Table: Greece Mobile Market, Blended ARPU, 2007-2009 (EUR/user/month) - 3G - Mobile Contract Wins - Table: Mobile Contract Wins - Mobile Content - Regional Outlook - Greece Outlook - HSDPA And HSUPA - Value-Added Services Timeline - Table: Selected VAS Services - Mobile Operator Data - Market Overview, March 2007-March 2010 - Cosmote - Vodafone - WIND Hellas - Fixed Line - Table: Greek Fixed-Line Market, Q109-Q110 (mn) - Table: Greek Fixed Line Market - Total Voice Minutes, 2009 And 2010 (mn) - Broadband - Greece's Broadband Market, Q110 - VDSL - FTTH - WiMAX - IPTV - Table: FORTHnet NOVA Subscribers, 2008 And 2009 - Wireline Contract Wins - Table: Selected Wireline Contract Wins - Regulatory Environment & Industry Developments - Table: Greece Regulatory Bodies And Their Responsibilities - Legislation And Market Liberalisation - Competition Policy - Interconnection - Industry Developments Competitive Landscape - Key Players - Table: Key Players: Greece Telecoms Sector - Table: Selected Operator Financial Parameters Company Monitor - Alvarion: Following The 4G Winds - Table: Alvarion's Key European Contracts And Supply Agreements, 2009-2010 Company Profiles - FORTHnet - Hellas Online (HOL) Appendix: - Mobile - Table: Regional Mobile Penetration Overview - Fixed Line - Table: Regional Fixed-Line Penetration Overview - Broadband - Full Table of Contents is available at: -- http://www.fastmr.com/ About Business Monitor International Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. # # # Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. End
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