New Market Study Published: Hong Kong Consumer Electronics Report Q4 2010

Aug. 31, 2010 - PRLog -- Hong Kong's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$3.8bn in 2010. This is expected to increase to US$4.5 by 2014, at a compound annual growth rate (CAGR) of 4.4%, with growth driven by products such as smartphones, touch-screen handsets, netbooks as well as LED and 3D TV sets. Vendors expect continued growth in the Hong Kong consumer electronics market in 2010, with digital cameras and unofficially imported Apple iPads among items selling well. However, BMI warns that Hong Kong consumers face the headwinds of a property market that is likely to decline and an equity market that appears to have peaked.

Computers

Computers accounted for around 54% of Hong Kong consumer electronics spending in 2009. BMI forecasts Hong Kong computer hardware sales of US$2.1bn in 2010, with mid-single-digit growth. CAGR for the 2010-2014 period will be around 5.5%. Apple's iPad saw strong sales after the first unofficial units became available in Hong Kong electronics outlets in April 2010. Wireless networking will be an important driver of computer - and especially notebook - sales, with increasing demand for connectivity.

AV

AV demand is expected to grow at a CAGR of 3% between 2010 and 2014 to a value of US$1.5bn in that year. Video applications account for the largest share of the market, with growth areas including 3D TV, LED TV sets and Bluray DVD players.

Mobile Handsets

Hong Kong market handset sales are expected to grow at a CAGR of about 2.7% to US$455mn in 2014, with the market driven mainly by replacements as penetration is already close to 180% as of 2009. 3G mobile subscribers are estimated to account for around 35% of the total mobile subscriber base. Meanwhile, the smartphone segment grew by around 20% in 2009 and is forecast to increase three to four times faster than the market as a whole

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Report Table of Contents:

Executive Summary
SWOT Analysis
- Hong Kong Consumer Electronics Market SWOT
- Hong Kong Electronics Industry SWOT
- Hong Kong Political SWOT
- Hong Kong Economic SWOT
- Hong Kong Business Environment SWOT
Asia Business Environment Ratings
- Table: Asia Regional Consumer Electronics Business Environment Ratings
Market Overview
- Computers
- Table: Computer Sales
- AV
- Table: AV Sales
- Mobile Handsets
- Table: Handsets Sales
Consumer Electronics Industry
- Table: Electronics Industry Overview
- Computers
- Table: IT Industry, Production & Export
- Table: Hong Kong Imports Of Computer Parts (HKDmn)
- AV
- Table: AV & Electrical Appliances, Production & Export
- Table: Hong Kong Imports Of AV Parts (HKDmn)
- Mobile Handsets
- Table: Communications, Production & Export
- Table: Hong Kong Imports Of Telecommunications Equipment & Parts (HKDmn)
- Semiconductors
- Table: Hong Kong Semiconductor Imports (HKDmn)
Industry Forecast Scenario
- Table: Consumer Electronics Overview (US$mn)
- Industry Developments
- Government Authority
- Mainland China
Macroeconomic Forecast
- Table: Hong Kong - Economic Activity
Competitive Landscape
- Computer Hardware
- Handsets
- AV
Company Profile
- JS Microelectronics
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.