Youth Leadership America To Unveil New Brand And Release Original Music Video At Launch Party

Aug. 30, 2010 - PRLog -- Connecting with the right people could lead to a world of endless opportunity. According to the U.S. Department of Labor, nearly half of all job hunters obtain their positions through referrals. Youth Leadership America (YLA) is a non-profit organization that fosters leadership and networking among high school students and is a growing force in youth professional development.

YLA has developed new communication tools to define brand outreach by enhancing the website, releasing student made viral videos and utilizing social media networks to promote this new direction.

To kick off this years program, YLA is hosting a free launch party featuring student made viral videos, the new brand presentation and an original rap music video, “Confidence a.k.a. T.O.T.W.,” that humorously corrects typical business etiquette mistakes most young professionals make.

WHO:   In seven years, YLA has fostered the career development and networking abilities of over 500 high school students with civic, business, and community leaders. Some of the notable organizations YLA collaborates with include the City of Anaheim, Hilton Anaheim and the Disneyland Resort.

WHY:   Today YLA is the premier youth organization in Anaheim attracting the community's best young leaders and returns service where help is most needed. YLA has been developing and pursuing a unique vision and mission over the past few years, and is very excited about the program this year with the new website and social media direction. For more information about YLA or to apply for the 2010-2011 Associate program please visit: www.YLAmerica.org. Applications for the Associate program will be accepted until September 15, 2010.

WHEN:     Thursday, September 2, 2010 from 5 to 7 p.m.
Presentation of new YLA brand & original rap music video at 6 p.m.

WHERE:          Anaheim GardenWalk (Across from Hollister and Bar Louie)
321 West Katella Ave.
Anaheim, CA 92802-3620

INTERVIEW:   Interviews are readily available with YLA President Alexi Robichaux, YLA Founder John Nguyen, VP of Marketing & Communications Matthew Manos, and Youth Board President Lillian Nguyen.

CONTACT:   To arrange for media interviews, contact Kirsten Iversen at Kirsten@ylamerica.org.

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Youth Leadership America (YLA) is a non-profit organization that fosters leadership among high school students. Over the past seven years we have been connecting students with civic, business, and community leaders. Some of the notable organizations with which we collaborate include the City of Anaheim, Hilton Anaheim and the Disneyland Resort.