Trend Micro Engages mVentix To Promote Security Solutions And Grow Brand Loyalty Via Mobile Channel

Aug. 27, 2010 - PRLog -- SANTA CLARITA, Calif. – mVentix, Inc. has announced a new strategic partnership with Trend Micro aimed at promoting innovative technology of the award-winning security software manufacturer. The ever-expanding mobile channel coupled with the extensive marketing expertise and a suite of proprietary tools the mVentix team brings to the table, will allow Trend Micro to maximize the outreach of its training and marketing messages and streamline brand communications at retail.

By offering its mobile communication platform called cellYourBrand, mVentix, a Los Angeles-based mobile marketing and technology firm, will provide Trend Micro with a unique opportunity to engage and interact with retail sales personnel across the nation in real time. Communications conducted via the mobile medium will serve the primary purpose of growing the brand mindshare and boosting loyalty to its products.

“Our technology and marketing expertise is a smart investment for innovative companies like Trend Micro,” commented President and CEO of mVentix Kristian T. Fatzov. “In the current economic climate, it is a prudent tactical decision to look for the most efficient and focused marketing venues that would maximize your brand awareness while minimizing your fiscal exposure and bringing the full control of your marketing initiatives to your fingertips. The mobile channel can provide just that.”

Trend Micro, a Tokyo, Japan-based computer and network security software development company recognized the benefits of the direct interactive communication channel with retail sales employees across national distributors of the brand’s products. By focusing on direct interactive communication with its target demographic of retail sales associates, Trend Micro will be able to provide consistent and engaging training content aimed at boosting the knowledge of its products among sales personnel, promoting new releases, collecting feedback, disseminating exclusive offers and rewarding the mobile campaign participants with outstanding prizes.

As the mobile channel has become the preferred means of communication among tech-oriented and computer-savvy individuals in the U.S., Trend Micro’s synergy with the mobile channel will ensure higher exposure of the brand to its focus audience and secure the brand’s position as a thought leader in its industry sector.

Mobile campaigns designed for the sales team at retailers that distribute the brand’s products, ultimately pay off with higher revenues and improved recommendation rates.

For more information or questions on how to extend your product to top-of-mind position at retail by incorporating mobile marketing in your overall business strategy, please contact mVentix sales at (661) 263-1768 x 8305, info@mVentix.com. SMS demo available by texting “MOBILE” to 71097.

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About mVentix, Inc.

mVentix, Inc. is a leading mobile marketing and technology agency, specializing in empowering brands, marketing/ad agencies and media organizations to communicate in real time with their target consumer groups through the mobile channel. Our business model features a consultative and collaborative approach to building custom-tailored mobile solutions that align with our clients’ unique go-to-market strategies. Each mVentix solution integrates creativity and mobile marketing expertise, cutting-edge technology, superior execution and unmatched return on investment. For more information, please visit www.mVentix.com.