U-Lace Customizing Laces predicted to be the next "Silly Bandz."

PRLog (Press Release) - Aug. 27, 2010 - U-Lace already named the #1 hot new fashion/trend product in Japan and wildly successful in Europe and Brazil is finally making its way back to it's home country and was featured as a Gotta Have Back to School product on NBC's Today show on Friday August 27th.  

Today Show Fashion Editor Bobbie Thomas called U-Lace the Next Silly Bands.

U-Lace allows kids to lace multiple colors into their sneakers while also creating over 2-trillion possible lacing patterns at the same time.  Super hot lace-ups are created in minutes with the colorful modular laces that are designed to span just a single set of eyelets each.

U-Lace is currently available at U-Lace.com as the company begins to build retailer distribution in the USA.

Product retails for $7.99 -$8.99 per pack at the U-Lace online store.

The TODAY Show segment can be seen at:
http://www.msnbc.msn.com/id/26184891/vp/38881089#38881089

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U-Lace is the worlds first and only - modular - customizing lacing system for sneakers.

U-Lace makes complicated lace-ups a thing of the past. Your kicks will look like you spent hours tricking them out when it will just take a few minutes.