PRLog - Aug. 27, 2010 - NEUSTADT A. D. AISCH, Germany -- Neustadt an der Aisch – The e-commerce enterprise Onlineprinters GmbH has launched a TV ad campaign. From August 24 on, the 20-second TV spot of the print portal www.diedruckerei.de will be broadcast on the channels Kabel 1, Sat 1 and Pro 7. Starting September, the advertisement will be launched as tandem spot on n-tv. Walter Meyer, chief executive officer, is confident that his successful e-commerce enterprise is well positioned in German television: "A powerful brand needs a powerful appearance."
spot- diedruckerei. de- 448x331- online
TV advertisement for the online shop diedruckerei.de
"Others print with colour. We print with passion". Powerful, emotional and with few words – this is how the advertisement presents the message of the brand diedruckerei.de. The TV spot conveys the core message and will stay in the minds of viewers for a long time. The channels selected for airing the advertisement - Kabel 1, Sat 1, Pro 7 and n-tv – are just as varied as the target groups of the online print shop. "Being an e-commerce company, we are now going television because it allows us to reach the largest number of contacts and people", says Julia Voigt, head of marketing. The television advertisement of the online print shop www.diedruckerei.de is placed in all time slots between breakfast TV and prime time in the German television. Viewers consider Pro 7 to be the channel with the youngest image; n-tv is Germany's first news channel and reaches the decision-makers from politics and economy.
Ad builds bridge between internet and TV
Onlineprinters GmbH is one of the leading print portals on the internet. Many satisfied business customers already purchase their printed materials at www.diedruckerei.de and rate service and quality of the online shop as "Excellent". According to the AWA market and media analysis 2010 (www.awa-online.de)
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Onlineprinters GmbH, based in the Middle-Franconian town of Neustadt an der Aisch, is one of Europe's biggest online providers for printed matter presently employing some 300 people. In the online portal, business and private customers find over 90 percent of all types of standard printed materials in premium offset print quality and in flexible digital printing from in-house production. The broad spectrum of printed material includes printed business papers, such as corporate stationery and business cards, flyers, postcards and posters as well as adhesive-bound catalogues and saddle-stitched brochures. The company serves 25 countries of the European Union as well as Switzerland, Liechtenstein, Norway and Andorra. Standard shipping is free to all private and business customers in Germany, Austria, Switzerland, the Netherlands, Belgium, Luxembourg, the Czech Republic and Italy. Product informations http://www.diedruckerei.de and http://www.onlineprinters.com