I.D.E.A. Exchange, benefiting The GRAMMY Foundation - NYC

Saturday, June 26th 2010 marked the success of the first annual I.D.E.A. Exchange, benefiting The GRAMMY Foundation. Held at one of New York’s top venues, Hudson Terrace. The goal: to promote Inspiration, Discovery, and Enrichment through the Arts.
By: Ian Quinn
 
Aug. 27, 2010 - PRLog -- Saturday, June 26th 2010 marked the success of the first annual I.D.E.A. Exchange, benefiting The GRAMMY Foundation. Held at one of New York’s top venues, Hudson Terrace, the purpose of this event was for social entrepreneurs and forward-thinking professionals in the creative industries to gather in the name of I.nspiration, D.iscovery, and E.nrichment through the A.rts. It was a wonderful turnout with a sophisticated crowd and great weather. A very special thank you goes out to our event partners and sponsors: Roland, Sprite, Steve Madden, Vodka Party, Zagat, JD Sports Marketing, Renaissance Meetings & Events, NVCG Management, Carnegie Hall, Tom Houseal Photography, Hudson Terrace, 20th Street Media, Empire Force Events, Red Shoe Media, Todd Pettengill & Rob Perna of 17 Black Productions, Dean Love Films, S.W.I.S.S. and our sensational musical guests.

Attendees were dazzled by the headlining act, GRAMMY Winning Drummer and Musical Director Swiss Chris. His Lite Stix performance is known to draw parallels to the wow factor of Blue Man Group and the technical prowess of the Harlem Globetrotters. Further elevating Swiss’s performances were friends, two-time GRAMMY Nominee Jay Rodriguez and Blues Guitarist Ladell Mclin. Keli Price was at the top of his game, as usual, captivating the room with his energy and upbeat melodies. Keli is a very gifted songwriter/performer and also a winner of the Abe Oleman Scholarship Award. Our dance floor was ignited by celebrity DJ YO-C, sponsored by Diesel and who flew in from Canada as well as New York’s acclaimed DJ Amoroso. The event began graciously with our first performance of the night, the operatic trip hop group, Cabiria. The host and master of ceremonies for this memorable evening was our good friend, Matthew Schwartz.

Over 50 items were donated for a world-class silent auction which was coordinated and managed by JD Sports Marketing. Among the sold pieces were: signed, framed pictures of Michael Jackson, Lady Gaga, and Joe Frasier, a signed hockey puck by Wayne Gretsky, a Jets helmet signed by Joe Namath. Other items included a Bon Jovi signed masterpiece collage, Paul McCartney signed CITI Field concert commemorative collage, Donald Trump signed red neck tie, batting practice at Yankee Stadium with Yankee legends, Bruce Springsteen signed guitar, Bono signed airbrushed guitar, Steven Tyler signed airbrushed guitar, Gene Simmons signed guitar with Kiss concert tickets.

A film aspect was also incorporated into the production. The one-hundred-inch, drop down screen behind the stage at Hudson Terrace was utilized for a “mini film festival”.  Film clips and trailers were submitted and showcased by Emmy Winning Documentarian/Filmmaker Dean Love of Dean Love Films, HBO and National Geographic affiliated Producer/Filmmaker Flora Sousa of Red Shoe Enterprises, and Emmy Winning Filmmaker Todd Pettengill and Partner, Rob Perna, of 17 Black Productions.

The event co-producers, EvI Enterprises and Cutting Edge Culture, are proud to have aligned with such wonderful entities in the name of music education and the arts. Concepts for the 2nd Annual I.D.E.A. Exchange are already being tossed around.

Event photos and video form the 2010 I.D.E.A. Exchange benefiting The GRAMMY Foundation can be viewed at:  http://s968.photobucket.com/home/EviEnterprises

EvI Enterprises is a cause-based music and event production company. Its mission is to create ground-breaking partnerships and initiatives that inspire strong minds to mobilize bold intention. http://www.evienterprises.com/

Cutting Edge Culture is a destination and artist management company connecting and empowering cultured professionals from the 4 corners of the world. http://www.cuttingedgeculture.com/

Our Cause:  

The GRAMMY Foundation accomplishes their mission through programs and activities that engage the music industry and cultural community as well as the general public. The Foundation works in partnership year-round with The Recording Academy to bring national attention to important issues such as the value and impact of music and arts education and the urgency of preserving our rich cultural heritage.
http://www2.grammy.com/GRAMMY_Foundation/

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Creating ground-breaking partnerships and initiatives that inspire strong minds to mobilize bold intention.

• Goodwill initiatives that encompass the thrill of the creative industries
• Special events & fun-raisers
• Social-eco campaigns
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