Evermore Pet Food Inc. Announces a New Market Segment: Yappy Gourmet

PRLog (Press Release) - Aug 26, 2010 -
Evermore Pet Food Inc. Announces a New Market Segment: Yappy Gourmet

NEW YORK, NY – August 25, 2010 – Consumers are becoming more aware of the impact of their dietary choices on themselves and on the environment. The past two decades have seen the proliferation of health food stores, farmers markets, and a mass-market shift toward sustainability—even Walmart offers a large local and organic product selection. While conscientious choices for two-leggeds are increasingly available, certain family members have historically been left out of this equation... until now. Evermore Pet Food brings conscious cuisine to your canine. Yes, the LOHAS (Lifestyles of Health and Sustainability) market is going to the dogs.

Who are Yappy Gourmet customers? They are “foodies” who are already committed to eating locally and sustainably and are looking to extend this ethos to their pets. Evermore’s hearty food for dogs provides these conscientious consumers with the option to feed their four-legged friends healthy and delicious meals direct from “farm-to-dog bowl.” Evermore supports regional vendors in the Northeast and uses only human-grade, whole-food ingredients in their recipes. They cook in a Hudson Valley USDA kitchen, then flash-freeze to retain freshness, nutritional integrity and flavor. Evermore’s complete and balanced diet is as good as home cooking (without all the work), competitively priced with mainstream canned food brands, and best of all—dogs love to wolf it down!

Evermore Pet Food, Inc. is an independent, Brooklyn-based company formed in 2009 by Alison Wiener and Hanna Mandelbaum. Their mission is to provide a unique and innovative alternative in the pet food marketplace—fresh and healthy cooked food for dogs, as a stand alone diet or as a great mixer with kibble. The two share an alma mater relationship with the University of Chicago, a deep love for dogs, and a passion for sustainable food. With Alison's background as a trained health-supportive personal chef and Hanna's years of running pet care and dog training businesses, they are the perfect team to successfully fill a void in the pet food industry.

Alison and Hanna are the just the kind of “Yappy Gourmets” who make conscientious decisions everyday about what they put in their own bodies. They firmly believe that since our pets don't have the luxury of making that choice, we owe them the best. They are so dedicated to the quality and integrity of Evermore that they personally taste-test each new batch of dog food!

Many dogs experience noticeable health benefits from switching to Evermore. Within a month or so of feeding the Evermore diet, some owners claim that your dog may begin to shed some excess weight, have more energy, and sport a shinier coat. Evermore’s “paws-itive” impact extends beyond canine wellness to the health of our planet. By using regionally sourced ingredients and supporting local economy, Evermore is helping to reduce our pet’s carbon paw-print—one dinner at a time!

Available in beef and chicken recipes, Evermore is available in 25 retail locations (and expanding) throughout Manhattan, Brooklyn, Queens, and the Hudson Valley.


About Evermore Pet Food, Inc.: Evermore is an independent, Brooklyn-based company that makes hearty food for dogs. Evermore’s two founders, Alison and Hanna, believe that we should feed our pets the way we should feed ourselves. Since 2009, they have been dedicated to providing dogs healthy and delicious meals that use fresh, regionally sourced, human-grade, whole-food ingredients. To learn more about Evermore Pet Food's high-quality products, please visit http://evermorepetfood.com/.